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    TCS is here to make a difference through technology.

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      20 Jun 2025 TCS Accelerates Software-Defined Vehicle Innovation in Europe with Launch of Three New Hubs
      16 Jun 2025 TCS Partners with Denmark’s Largest Retailer, Salling Group, to Drive Digital Transformation and AI Enabled Cloud Migration
      16 Jun 2025 Council of Europe Development Bank Partners with TCS to Transform Reconciliation Processes
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      03 Jul 2025 TCS Unveils the 2025 Edition of TCS InQuizitive Across 12 Indian Cities, To Spotlight India’s Brightest Young Minds
      20 Jun 2025 TCS to Build New AI-Led Solutions for Business Transformation in Collaboration with Microsoft
      12 Jun 2025 TCS and NVIDIA Collaborate to Design AI Native Solutions for the Telecom Sector
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      01 Jul 2025 TCS Recognized as a Leader in Pharmacovigilance Operations Services by Everest Group
      26 Jun 2025 TCS Positioned as a Leader in IDC MarketScape for Worldwide SAP Implementation Services
      16 Jun 2025 TCS Recognized as a Leader in Gartner® Magic Quadrant™ For Outsourced Digital Workplace Services
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    What we do
    • Overview Press tab for submenu items

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
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      • ignio™
      • TCS iON™
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      • TCS OmniStore™
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  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
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      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

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      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      20 Jun 2025 TCS Accelerates Software-Defined Vehicle Innovation in Europe with Launch of Three New Hubs
      16 Jun 2025 TCS Partners with Denmark’s Largest Retailer, Salling Group, to Drive Digital Transformation and AI Enabled Cloud Migration
      16 Jun 2025 Council of Europe Development Bank Partners with TCS to Transform Reconciliation Processes
      View all
    • News alerts

      Recent News

      03 Jul 2025 TCS Unveils the 2025 Edition of TCS InQuizitive Across 12 Indian Cities, To Spotlight India’s Brightest Young Minds
      20 Jun 2025 TCS to Build New AI-Led Solutions for Business Transformation in Collaboration with Microsoft
      12 Jun 2025 TCS and NVIDIA Collaborate to Design AI Native Solutions for the Telecom Sector
      View all
    • Analyst recognition

      Recent recognitions

      01 Jul 2025 TCS Recognized as a Leader in Pharmacovigilance Operations Services by Everest Group
      26 Jun 2025 TCS Positioned as a Leader in IDC MarketScape for Worldwide SAP Implementation Services
      16 Jun 2025 TCS Recognized as a Leader in Gartner® Magic Quadrant™ For Outsourced Digital Workplace Services
      View all
    • Events

      Upcoming events

      29 Sep 2025 TCS BaNCS at SIBOS 2025, Frankfurt
      22 Sep 2025 TCS Life Sciences Forum 2025 London
      10 Aug 2025 TCS BaNCS at COBA 2025, Brisbane, Australia
      View all
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      Tata Consultancy Services Limited
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    • TCS IN THE NEWS

    Share Provide a New Direction to Your Business
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    Does Your Business Need a New Direction? Start Here

     

    Business News Daily

    This article talks about the need for companies to adapt to keep growing in view of the changing market conditions, consumer demands and technology changes. Seeta Hariharan, GM & Head TCS’ Digital Software & Solutions Group discusses some useful tips for implementing significant changes for business growth.

    Excerpts from the article:

    No business ever stays exactly the same throughout its lifetime. As market conditions, customer demands and technology change, companies need to adapt to stay relevant and keep growing.But sometimes, continuing along the same trajectory with a few minor tweaks isn't enough. In certain cases, a company may need to completely switch directions and revamp its business model in order to survive. Implementing a significant change to your business is a difficult and important decision, so you shouldn't make it lightly. Here are some telltale signs you might need a new direction, and a few key questions to help you determine your next move.

    Time for a change?
    The decision to change course can happen at any time, for any reason — even if it's just a gut feeling that it's best for your company. But if you're on the fence about it, these three red flags could indicate you're better off making the switch.

    Growth is slowing significantly. 
    Every business goes through ups and downs in growth and profits. No matter what industry you're in, you're subject to the market cycle, and it's normal to experience slower periods throughout the year. But if your charts are on a continual downward trend — especially compared to others in your industry — it might be time to re-evaluate what you're doing.

    "No one wants to admit that their organization can't keep pace with market trends," said Seeta Hariharan, general manager and group head of Tata Consultancy Services' Digital Software & Solutions Group. "However, [there are] early warning signs that serve as harbingers of change, [such as your] business growth lagging more than ... your competitors'."

    The smaller competitors you ignored are starting to surpass you. When your business moves beyond the startup phase, you may start to feel comfortable with your growth trajectory. Other, newer startups don't seem like too much of a threat, as they may be too small to compete with you. But that complacency can hurt you if you don't take those younger companies seriously.

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