Hyper-personalization: The New Competitive Battleground for Retailers
Featuring Research From Forrester
- Overview Press tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
- Overview Press tab for submenu items
We deliver excellence and create value for customers and communities.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
-
About Us
-
Research & Innovation
-
Our Brand
- Overview Press tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- Overview Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Overview Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
-
Events
Upcoming events
10 Aug 2025 TCS BaNCS at COBA 2025, Brisbane, AustraliaView all23 Jun 2025 TCS at HPE Discover Las Vegas 2025 -
Media kit
- Overview Press tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
- Worldwide Press tab for submenu items
Global knowledge. Local support
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
-
Global
-
Localized
Top Results
Showing
10
01 - 07
-
Analyst Report
You have these already downloaded
We have sent you a copy of the report to your email again.
TCS Digital Software & Solutions Group
Today’s retailers face unprecedented complexity in how they collect, manage and leverage customer data to power their business models.
In the lead into Forrester’s How Analytics Drives Customer Life-Cycle Management, DS&S Group describes how retailers can leverage customer data to deliver highly personalized experiences that provide holistic value and build lifelong customer loyalty.
How Analytics Drives Customer Life-Cycle Management
Forrester
With the growing importance of customer insights (CI) in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business transformation.
Yet marketers often focus their measurement and analytics initiatives on customer acquisition only, with a limited view of the entire customer life cycle.
CI pros should deploy analytical techniques across the customer life cycle to grow existing customer relationships and provide insight into future behavior.
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?