At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
Whether it’s running a marathon or helping businesses thrive in applying new technology innovations at scale, we understand what it takes to keep pushing the limits of what’s possible.
Through studies, reports and points of view, we deliver forward-looking, practical insights on key issues at the intersection of business and tech.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
TCS IN THE NEWS
You have these already downloaded
We have sent you a copy of the report to your email again.
Seeta Hariharan Speaker Interview
In an interview with Ashley Csaki, Seeta Hariharan, GM and Group Head of TCS Digital Software & Solutions Group, shared her thoughts on ensuring the successful digital transformation of an enterprise, and her upcoming presentation at the Knowledge@Wharton Customer Centricity Summit.
Seeta identifies some of the challenges organizations face on the path to Digital Transformation. She suggests thoughtful steps that enterprises can take to harness the power of data to better understand their customers and deliver differentiated experiences that build sustainable competitive advantage.
Excerpts from the interview:
Ashley: What do you see as the major challenge organizations face on the path to successful digital transformation?
Seeta: The biggest challenge that enterprise face today is to lay out a clear strategy for achieving the dream of digital transformation. Let me elaborate.
Customers that I speak to on a regular basis understand that transforming their business to the new paradigm of digital technologies such as Mobile, Social, Cloud and Big Data / Analytics, is mandatory not an option anymore. Customers understand the investment required is not small – on an average, fortune 1000 companies are investing approximately $120M in 2014 on digital transformation. Customers also understand that the strategy needs to be specific to their enterprise – there is not an industry wide standard or in other words ‘one size does not fit all’ – which means they need to map out their own digital journey.
Ashley: How can enterprises start to tackle this challenge in addressing Digital Transformation.
Seeta: For enterprises, the foremost reason behind undergoing Digital Transformation is their need to understand and serve each of their customers’ better which is a must for staying relevant in today’s environment.
The first step towards Digital Transformation is to determine how enterprises are using Data today. This is one of the ways to measure an enterprise’s digital maturity. There are 4 levels of Data maturity:
The first step in Digital maturity Transformation is for companies to understand their current level of maturity (level 1, 2, 3 or 4) and then ask themselves what is their desired level of maturity. This will enable them to put together initiatives to achieve their desired state.