M&S Supports Customers through COVID-19
How the retailer continued serving essentials to consumers during the crisis
- Overview Press tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
- Overview Press tab for submenu items
We deliver excellence and create value for customers and communities.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
-
About Us
-
Research & Innovation
-
Our Brand
- Overview Press tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- Overview Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Overview Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
Recent recognitions
View all -
Events
-
Media kit
- Overview Press tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
Top Results
Showing
10
01 - 07
-
SUCCESS STORY
You have these already downloaded
We have sent you a copy of the report to your email again.
One of the biggest industries to have seen sweeping business changes during the current pandemic has been consumer retail. World over, retail is now balancing two critical tasks: first, making sure essential products reach customers in lockdown; and second, offering a shopping and working environment that is safe and secure for both shoppers and colleagues.
For food, clothing and home (C&H) retailer Marks and Spencer (M&S) the scenario was no different. What was different, though, were certain timely strategic decisions that M&S took with technology partner TCS to tide over the immediate crisis and chart out a plan for the long haul.
Open to Change, Open for Business
Ensuring the safety of its customers even as it met their demands was of topmost priority for the UK-based retailer as Europe found itself in the thick of the crisis. To this end, M&S decided to refocus; it redirected its resources from its C&H line to its foods business.
The marketplace was seeing an immediate change not only in terms of shopping habits, but also in government rules on safety and movement.
While its brick-and-mortar clothing outlets had to be immediately shut, there was a surge in the demand for food essentials. This required quick technological interventions to demand and fulfilment and supply chain systems, back-end distribution set-up, as well as warehouse management – all to ensure that the in-store visitor had an undisrupted shopping experience, especially given the other pandemic-driven upsets they were already having to deal with.
Food for Thought
In a move to ensure essential supplies reached its consumers, M&S expanded its online clothing platform to deliver food items as well. A technology team was put in place to build an implementation where customers could purchase an M&S Food Box. These were hampers that included a mix of food essentials designed to last a household for roughly a week. The hampers were made available online early in April 2020 in under a week. Putting together this solution too called for quick technological changes in distribution and supply processes that were otherwise designed to manage online sales only for the clothing line. The online food boxes have gained popularity since they were rolled out, with over a 100 of these being sold daily.
Additionally, given the demand for home delivery of food, the online business team developed another idea -- a ‘Chilled Ready Meal’ food service on the website. The implementation, which demanded that M&S stores integrate with new vendors and delivery services, was pulled off in just two weeks and has seen heavy demand since its launch, with a consequent jump in weekly revenues.
That the team came up with added features to the website despite time and infrastructural constraints is not surprising when one considers how initiatives such as the ‘TCS Buzz Idea Club’ have been kept alive even during lockdown. Virtual ideathons are a big part of this brainstorming exercise where internal teams exchange thoughts on how to keep adding value to M&S services. M&S Business head of Digital Products Phil Ward acknowledged that the Club had been a productive initiative. “Thank you for this … great ideas that strengthen our partnership and brand knowledge,” Ward said.
Behind-The-Scenes Flurry
In trying to ensure that the pandemic didn’t derail the inside wheels of supply chain maintenance, vendor engagements, and business operations, M&S & TCS drew up further technology game plans. The first order of business was putting in place a solid work-from-home arrangement for all employees. Within a mere six days, close to 3,000 M&S employees in business operations functions found themselves working remotely from home, but within the M&S network. Moreover, TCS rolled out its own Secure Borderless Workspaces™ (SBWS™) program, a comprehensive ‘away’ module, to enable remote working for TCS teams assigned to M&S technology projects.
Recognizing the significance of the M&S-TCS partnership especially in the pandemic crisis, M&S CIO Carl Dawson said, “Everyone is playing their part and working together to support our colleagues, customers and communities. We are very proud and pleased that TCS are a part of our team. Thank you.”
TCS has been in a long partnership with M&S. It started in 2008 and has only evolved since towards building the architecture for transformative IT programs accelerated over the last few years. Among these include seeing the retailer become a 100% enterprise agile organization and working towards becoming a Digital First retailer.
A big part of this transformation exercise was put to the test during the pandemic. From ensuring that the consumer has a smooth shopping experience to quickly building a digital armor for employees in terms of network access and cyber security, to taking care of critical logistical issues such as the tagging and movement of physical devices from employee offices to their homes, the TCS and M&S IT teams had pulled off no ordinary feat. And all of this was done in under a week, using the transformative power of technology to stay ‘Open for Business’ at the time of a global shutdown.
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?