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    What we do
    • Perpetually Adaptive Enterprise Press tab for submenu items

      Where adaptability meets advantage

      At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

      Adaptability starts here
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
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      • Retail
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    • Services
      • Artificial Intelligence and Data & Analytics
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      • Consulting
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      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
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      • Quartz™ – The Smart Ledgers™
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    • ignio™
    • TCS iON™
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  • Who we are
    • About Us Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
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    • Values
    About Us
  • Brand
  • Leadership
  • Community
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  • Inclusion
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  • Insights
    • Customer Stories Press tab for submenu items

      Discover why customers choose TCS

      We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

      Read our customer success stories.
    • Events

      Upcoming events

      01 Dec 2025 TCS at AWS re:Invent 2025
      17 Nov 2025 TCS at RiskMinds International 2025
      11 Nov 2025 TCS at Future Travel Experience Asia 2025
      View all
    • Analyst Recognition

      Recent recognitions

      18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
      17 Sep 2025 TCS Positioned as a Leader in Net-Zero Consulting Services by Everest Group
      08 Sep 2025 TCS Named Leader in Supply Chain Transformation Services for Retail and CPG by Everest Group
      View all
    • Global Studies
    Customer Stories
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers
    • Seize the future Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
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      • Uruguay
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      01 Sep 2025 TCS Brings the Power of AI to the TCS Sydney Marathon as it Celebrates First Year as Abbott World Marathon Major
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    • TCS IN THE NEWS

    Share Owning The New Customer Journey In The Digital Era
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    Owning The New Customer Journey In The Digital Era

     

    Innovative Retail Technologies

    Seeta Hariharan, GM & Group Head TCS’ Digital Software & Solutions Group discusses the challenges for retailers, as digital technologies continue to transform the consumers shopping experience and the customer journey.

    Excerpts from the interview with Innovative Retail Technologies:

    Being a retailer in today’s digital marketplace has become an extreme sport. Challenges abound with digital technologies continuing to transform the consumers shopping experience and driving retailers to relentlessly rethink and reshape their businesses. 

    Many retailers have been quick to focus on a strategy that keeps pace with the digital meets physical world. The successful ones recognize that there is no longer differentiation between providing both a physical and digital experience – it has become one in the same, in which offerings and services are obtained via a seamless combination of click and brick avenues. The ability to know what a customer wants, when they want it, and how they want to receive it - before they even express their needs - is a critical marker of success, but it is not enough to compete in the future of retail.

    These goals are worthy efforts, but they are not enough to stay competitive. There are three industry shifts that have an even greater impact on retailers in their efforts to master digital transformation for their business. These are:

    • Business models are evolving faster than ever before to anticipate customer needs. Uber is a great example of this.
    • Partnerships once thought impossible are being forged. An example of this is Airbnb’s partnership with Concur, an expense management company.
    • An influx of new niche market players are cropping up in the market every day. Tailors, established by the ex-CEO of Men's Warehouse, is an example of a new company with infinite potential.

    The adage that the customer is king, or queen has never been more fully realized than in today’s digital age - where consumers have the power to call all the shots and decide whether retailers succeed or fail. Clearly, iconic companies like Disney, Amazon and Netflix demonstrate deep understanding of knowing their customers and have built business models and products to serve the digitally savvy client. What do they know that others must embrace?

    To read the complete article, click here.

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