TCS GenY Survey 2014-15
For India’s Social Students, The Default Is Digital
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Top Results
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Key Highlights
KEY HIGHLIGHTS:
- Gadgets
- 72% own Smartphones; Most preferred gadget for 4 out of 10 surveyed
- Over 50% access internet through Home PCs, Laptops
- Positive outlook on Social Media though not for studies
- 7 of 10 say it makes them more aware of the current events and helps them keep in touch with friends and family
- ~9 out of 10 have Facebook accounts; 52% are part of at least one community on FB
- 65% have Google+ accounts; 6 of 10 use WhatsApp
- 4 of 10 use Twitter – Sports personalities (66%), celebrities (55%) and film stars (54%) are most followed by students surveyed
- Social media is not considered useful for studies. Considered more useful for keeping in touch with friends and family and staying abreast with current affairs
- Online Habits: Ready to Ping!
- 3 in 10 respond to notifications within 5 minutes; About 4 in 10 respond once a day
- 76% spend an average time of up to 60min on social media every day
- Writing posts (29%); chatting (25%); posting photos (14%) were Top 3 social activities
- 46% of the respondents used FaceTime/ Skype/ Google Hangout
- Shopping and e-commerce
- Two-thirds surveyed shop online primarily for gadgets
- Top items bought: Electronics (66%), Books (61%); Movies (41%); Travel (39%); Clothes (36%)
- Safety First! Parental Controls active
- 52% of the respondents said their online activities were monitored by parents
- Of those whose parents monitored their online activities, more than half gave password access to online accounts
- Learning and Careers
- Online sources like Wikipedia used the most (63%), followed by PDFs (51%) and online videos (44%) for learning resources
- TV and newspapers were most used to consume news (76%); online sources (53%); and links from friends/ family (36%)
- IT and Engineering were the most sought after career options, especially among the boys (59% each; girls: 42% each)
TCS GenY Survey 2014-15 Report (PDF, 2.80 MB)
City wise report (Click on any of the cities below to view the city-wise report)
- Ahmedabad
- Bangalore
- Bhubaneswar
- Chennai
- Coimbatore
- Delhi
- Hyderabad
- Indore
- Kochi
- Kolkata
- Lucknow
- Mumbai
- Nagpur
- Pune
About TCS GenY Survey
TCS GenY Survey 2014-15 was undertaken from July to November 2014 during the nationwide TCS IT Wiz program, to get a pulse of the digital habits of school students from class 8-12. The survey aims to capture the changing trends of the youth across the Nation with a focus on technology. The objective was to comprehend and compare the digital habits of school students in major and mini metros of India. The TCS GenY Survey 2014-15 is one of the most comprehensive school level studies of this scale, in India, to capture information access trends, social networking preferences, career interests etc. The survey covered 1,739 schools across India with a respondent base of 12,365 students.
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