TCS GenY Survey 2014-15
For India’s Social Students, The Default Is Digital
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KEY HIGHLIGHTS:
TCS GenY Survey 2014-15 Report (PDF, 2.80 MB)
City wise report (Click on any of the cities below to view the city-wise report)
About TCS GenY Survey
TCS GenY Survey 2014-15 was undertaken from July to November 2014 during the nationwide TCS IT Wiz program, to get a pulse of the digital habits of school students from class 8-12. The survey aims to capture the changing trends of the youth across the Nation with a focus on technology. The objective was to comprehend and compare the digital habits of school students in major and mini metros of India. The TCS GenY Survey 2014-15 is one of the most comprehensive school level studies of this scale, in India, to capture information access trends, social networking preferences, career interests etc. The survey covered 1,739 schools across India with a respondent base of 12,365 students.