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Racing, powered by the cloud
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Who we are
Sports Sponsorships
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TCS Sports Sponsorship: Where Technology Meets Sports
TCS is building on its belief in sports by bringing innovation and technology to global events such as Formula E, the New York marathon, and the Mumbai marathon
Related Insights
From the TCS London Marathon app to the Team TCS Teachers programme, explore how TCS is driving innovation to inspire future generations and uplift communities.
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TCS Mini London Marathon inspires children to embrace healthy lifestyles,while supporting schools through STEM education and creating a big impact on society.
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21 Apr 2025
Our sponsorship of the London Marathon helps utilize digital technologies to enhance the experience and do our bit to create a healthier and sustainable future.
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26 Mar 2024
Highlights
- Jaguar TCS Racing Formula E team leverages data to predict race outcomes and optimize performance.
- A TCS-built cloud environment, running on AWS, speeds up the flow of data from the racetrack to the team base and vice versa.
- Cloud, digital twin technology, and rapid access to data allow Jaguar TCS Racing to push the boundaries of the race car in the virtual world to improve its performance in the real world.
Challenges
At the ABB FIA Formula E World Championship, top performance depends on time-critical data analytics. Whether at the racetrack or at the team base, Jaguar TCS Racing engineers need timely access to this data to make informed decisions about car set-up and race strategy.
Undoubtedly, this is where championships are won or lost.
- Formula E rules bind every team to use the same car chassis and battery, so Jaguar TCS Racing must develop the optimal set-up to win races.
- The speed of access to data from the track directly impacts the team’s ability to test and optimize the car’s set-up, which includes the powertrain, suspension package, energy usage strategy, and software.
- Each car can produce thousands of data points per second, generating half a billion data points during a single race.
Jaguar TCS Racing driver Mitch Evans in a Jaguar TCS race car.
Swipe LeftSwipe RightFormula E races are often won or lost by fractions of a second. Data-driven decisions are extremely important for achieving peak performance from the Jaguar I-TYPE 6, so having rapid access to data is crucial for victory.
ANUPAM SINGHAL
President – Manufacturing, TCS
Solution
Jaguar turned to its title partner, TCS, the world’s second largest IT and technology consulting company, to help speed up the flow of data from the racetrack to the factory and vice versa.
- TCS and Jaguar TCS Racing leveraged the power and speed of cloud to give engineers timely access to data.
- Hosting data on the cloud gives Jaguar TCS Racing engineers and strategists valuable time to fine-tune the set-up of their Jaguar I-TYPE 6.
- Time-critical data analytics at the track and the factory inform race strategy by powering data-driven decision-making and allows the team to predict outcomes at the track.
A Jaguar I-TYPE 6 race car during pre-season testing in Valencia, Spain.
Swipe LeftSwipe RightCloud computing enables our team to drive operational efficiency when developing tools for deployment across racing activity.
James Barclay
Team Principal, Jaguar TCS Racing
From the racetrack to the cloud to the team base and back
This infographic depicts how data moves from the racetrack, where Jaguar TCS race divers Mitch Evans and Nick Cassidy are located, to the cloud, to the Jaguar TCS team base or factory. This real-time data movement helps the on-ground engineering and strategy teams to make timely interventions and finetune the set-up of their Jaguar I-TYPE 6. Time-critical data analytics at the track and the factory informs overall race strategy by powering data-driven decision-making and allows the team to predict outcomes at the track.
Swipe LeftSwipe RightFormula E is a real world testbed for TCS technology. The lessons we learn on the racetrack are refined and deployed into our communities.
Bill Bosak
TCS Futurist
For performance and greater futures
Learn about the Jaguar TCS Racing partnership
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