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    What we do

    Perpetually Adaptive Enterprise

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Perpetually Adaptive Enterprise
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    About Us
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    TCS Insights

    Point of views, research, studies - on the latest themes - to help you expand your knowledge and be future ready.

    Start reading now
    • Customer Stories
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    17 Feb 2026 TCS Analyst Day 2026: Forging a Truly Adaptive Enterprise
    12 Jan 2026 Launching AI-led Connected Digital Enterprise Lab with TCS-Siemens
    05 Jan 2026 Meet TCS at VLSI – D 2026, India
    View all

    Recent recognitions

    16 Dec 2025 TCS Recognized as a Leader in Supply Chain Management BPS by Everest Group
    10 Dec 2025 TCS BaNCS Positioned as a Luminary in Celent’s Corporate Digital Banking Platforms: EMEA, LATAM, and APAC Solutions
    10 Dec 2025 TCS Named a Leader in Adobe Services by Everest Group
    View all
    TCS Insights
  • Customer Stories
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
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    • United Arab Emirates
    Want to be a global change-maker? Join our team.
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    19 Dec 2025 TCS Partners with Workday to Unlock Power of Human Capital and Supercharge Workplaces with AI
    19 Dec 2025 TCS Opens Google Cloud Gemini Experience Center in São Paulo
    18 Dec 2025 TCS Develops AI-Powered AWS Innovations to Accelerate Enterprise Modernisation and Transformation
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    • TCS Lidingöloppet
    • Article

    From mud and guesswork to digital hearts

    Share TCS Lidingöloppet 2025: Running in a Data-driven Era
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    Highlights

    • TCS Lidingöloppet is a public festival covering the whole weekend - and a small ecosystem for public health.
    • TCS Future Athlete Project takes digital twin technology to the next level by integrating data with digital 3D models which visualises the heart in real time.
    • Advances in technology enable individuals to visualise their goals and track progress through data, promoting better health and performance—making running more inclusive and motivating for all.

    On this page

    From yarn to data   inpage
    Magic Olympic result   inpage
    The data-driven era   inpage
    Your digital twin   inpage
    A life-saving hobby   inpage
    TCS takes the lead   inpage
    From yarn to data inpage
    Magic Olympic result inpage
    The data-driven era inpage
    Your digital twin inpage
    A life-saving hobby inpage
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    From yarn to data Magic Olympic result The data-driven era Your digital twin A life-saving hobby TCS takes the lead

    From yarn to data

    When Berndt Ekström crossed the finishing line in the very first Lidingöloppet in 1965, the most technologically advanced gadget he had at his disposal was a crocheted hat. He defeated 537 competitors on a track covered in mud and tree roots. His time was 1:52:21.

    When William Nyarondia Morwabe from Kenya crossed the finishing line in 2025, he did so in 1:37:15. But above all else, he ran together with 15,000 other competitors. Today, TCS Lidingöloppet is a public festival covering the whole weekend - and a small ecosystem for public health. The crocheted hat has been replaced with innovative materials, data, and digital technologies that not only improve our ability to run and help us reach our full potential, but also to live a healthier life.

    When Berndt Ekström ran, the results were written by hand. If you wanted times for each split, you had to rely on your memory and the strain in your muscles. Today, there are tracking chips in each bib, an app where people can follow you in real-time, see your split times and share photos directly on social media. The mud and Abborrbacken (the most challenging hill in the race) are still there – but now everything else lives together in the cloud, tracks are mapped by GPS, and notifications and live-spoilers are delivered to tens of thousands of runners every year.

    Supernatural since 1972

    In the early 1970s, marathons were for eccentrics. The shoes were threadbare and training diaries were pieces of paper with sweat stains and guesswork. When Frank Shorter won the Olympic marathon in Munich in 2:12:19, it was considered supernatural.

    Shorter’s feat, and the now legendary New Zealand running coach Arthur Lydiard, led a jogging boom that spread across the world. Suddenly, people started running for fun and exercise – and doctors realised that running helps prevent cardiovascular diseases. EVA soles made shoes lighter and shock-absorbent. Then came carbon fibre plates embedded in resilient foam. Shoe technology became accessible to ordinary people and running evolved into a technical sport.

    The data-driven era

    Running is simple. One foot in front of the other. At the same time, the human body is so advanced - and individually unique – that we are often forced to guess what is going on inside.

    When Eliud Kipchoge broke the two-hour mark for a marathon in 2019 with a time of 1:59:40 – he did it in a stage race in collaboration with the Nike Sport Research Lab. An example of what happens when new research and technology meet passion and commitment. Today, Nike runs the Amplify project, a battery-powered robotic shoe that will help you walk or run.

    Kipchoge’s record time is an example of the next evolutionary step: data and insights, augmented by AI. In 2003, Garmin launched its Forerunner 201 running watch. A GPS-powered mini revolution on the wrists of ordinary runners. Modern watches go even further: heart rate trackers, pace, training load, even estimated recovery times. When Bill Quinn, Futurist at TCS running enthusiast, trains for a marathon, he uses everything from running watches and blood sugar monitors to generative AI and 3D scanning. He can measure everything from sleep and diet to training, steps, and shoe models.

    Ultimately, he can create a digital twin of himself.

    TCS Lidingöloppet 2025

    Highlights from the race weekend

    Transcript downloading Download transcript

    Follow your digital twin

    Des Linden’s heart’s ventricle has grown. Its walls have become thicker, and her heat pumps blood 40 percent better than you and me. Her life as a runner has strengthened her heart so much that she was able to win the Boston Marathon and twice represented the USA at the Olympics. In 2023, TCS created a digital twin of Linden’s heart – paving the way for the TCS Future Athlete Project.

    The project takes digital twin technology to the next level. TCS integrates data with digital 3D models and visualizes the heart in real time. The digital twin replicates the unique physical characteristics of each runner's heart using data from sensors and MRI.

    In the near future, digital twins will enable us to analyse – in real time, with help from AI – how the heart reacts to physical activity. This will provide insights that regular training and wearable technology cannot come close to. Your twin will have run up a digital Abborrbacke in TCS Lidingöloppet before you even get there. You will therefore know exactly how your body will react and how to take care of yourself so that you live as healthy and long as possible.

    A life-saving hobby

    Around 20 million people die from cardiovascular disease every year. It is the world’s most common cause of death. The TCS Future Athlete Project helps athletes train better, maximize their performance and prevent potential risks – but the goal is for all of us to live longer, healthier lives.

    The impact of technology and innovation on running is therefore not only visible at the forefront of the field. More and more people are running. Every year, major marathons are breaking participation records. Apps are guiding beginners, while social media platforms and virtual races are turning training schedules into public commitments.

    New technology is enabling ordinary people to see themselves as runners. It helps visualise goals and progress, and turns the work you put into your own health into clear data points on a graph. Technology is pushing humanity towards better health, one logged kilometre at a time.

    Why TCS takes the lead

    TCS is a global IT consultancy firm with a passion for technological innovation and pushing the boundaries of what is possible. We see running, sport, and good health as positive forces in people’s lives. That's why we are the title sponsor for marathons in New York, Sydney, Amsterdam, and London, and have been the title sponsor of TCS Lidingöloppet for ten years.

    Related reading

    Swipe Left
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    TCS Lidingöloppet 2025: Driving Innovation in Cross Country Running

    23 Dec 2025   Opens in new tab

    The Power of Digital Twins: Transforming Potential into Performance

    07 Nov 2025   Opens in new tab

    TCS Lidingöloppet Improving Children’s Health and Communities

    Article | 22 Sep 2023   Opens in new tab

    Running into the Future with AI and Big Data

    Article | 30 Aug 2024   Opens in new tab

    TCS Lidingöloppet: Powering the Official Race App

    Article | 22 Sep 2023   Opens in new tab

    Visit the TCS Lidingöloppet page

    Learn more about how TCS is focusing on tech and innovation to enhance the marathon experience for participants and spectators.

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