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Sports Sponsorships
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TCS Sports Sponsorship: Where Technology Meets Sports
TCS is building on its belief in sports by bringing innovation and technology to global events such as Formula E, the New York marathon, and the Mumbai marathon
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Deploying advanced digital technology, the TCS London Marathon app enables runner tracking virtually and, on the course, making the race accessible and inclusive.
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From the TCS London Marathon app to the Team TCS Teachers programme, explore how TCS is driving innovation to inspire future generations and uplift communities.
Article
22 Apr 2025
Highlights
- Started in 1965, the TCS Lidingöloppet is the world’s largest cross-country race.
- TCS Lidingöloppet is a race for every type of runner; it has a 30km course for the competitors and shorter tracks for casual runners.
- In connection with the race, TCS has donated funds to Astrid Lindgren Children's Hospital, helping it acquire state-of-the-art technology.
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Welcome to Lidingö
Each year, the small, picturesque island of Lidingö just outside Stockholm, in Sweden, is home to an extraordinary feat of determination and athleticism.
TCS Lidingöloppet—the world’s biggest cross-country race—is not for the faint-hearted. The 30km route pushes runners to their limits with a challenging course filled with steep inclines and sudden descents.
But don't worry, the reward at the finish line is well worth it, with thousands of cheering spectators awaiting the runners in a picturesque downhill meadow.
TCS Lidingöloppet
Learn how TCS took the race to the next level.
A mountainous task
For nearly 60 years, the renowned race has challenged even the world’s best runners, with around 24,000 people taking part in 2023.
The main 30km course takes around two hours to complete, passing through lush meadows, dirt tracks and climbing and descending steep hills. The event also includes many smaller races which attract thousands of runners.
The race has been honoured with the World Athletics Heritage Plaque, recognizing its significant contributions to the development of athletics and its fascinating history. And behind the scenes, Tata Consultancy Services (TCS) has played a vital role in taking this race to the next level.
Tech, set, go
At TCS, we go beyond conventional sports sponsorship.
Our partnership with Lidingöloppet is rooted in the belief that running promotes healthy lifestyles and improves wellbeing. That's why we're proud to be the title sponsor of this prestigious race.
But our involvement doesn't stop there. We have collaborated with organisers to create the TCS Lidingöloppet race app. Designed to make a positive impact on the world through digital innovation, the app has been downloaded thousands of times.
The app has also enhanced the race experience for both runners and spectators. Runners can easily track their progress and make necessary adjustments to their performance. They can also share their racing bib details with loved ones, allowing them to follow along and offer support.
Additionally, the app provided access to event pictures and a frequently asked questions (FAQ) section to answer race-related queries.
Lidingöloppet in numbers
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24000
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10
races
59
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Running for good
TCS Lidingöloppet has become a symbol of determination and resilience.
But it is not just about running; it is about making a positive difference.
TCS has proudly donated to Astrid Lindgren Children's Hospital in connection with the race. The funds are helping the hospital acquire state-of-the-art audio/visual technology, a sensory room, and a play therapy ward. The long-standing partnership between TCS and the hospital is helping create a brighter future for the children in need.
Whether you’re running to raise money, beat records, or simply for the love of the sport, TCS Lidingöloppet celebrates your journey to the finish line.
Up next: One of Europe’s greatest marathons
TCS Amsterdam Marathon 2022
Up next: One of Europe’s greatest marathons
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TCS Lidingöloppet
Racing to the finish line
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Visit the TCS Lidingöloppet page
Learn more about how TCS is focusing on tech and innovation to enhance the marathon experience for participants and spectators.
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