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      TCS is here to make a difference through technology.

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      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
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      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      13 Feb 2025 TCS Positioned as a Leader in IDC MarketScape for Worldwide Life Science R&D ITO Services 2024
      View all
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      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
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    • TCS London Marathon
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    From stopwatches to smartwatches: Running towards the future

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    Highlights

    • TCS’ five decades of commitment to technology, innovation, and community in the UK is reflected in our role as the title partner of the TCS London Marathon and the TCS Mini London Marathon.
    • From pioneering digital twin technology to supporting young runners, TCS is proud to support sportspeople and businesses alike.
    • Our work to transform the marathon experience and the impact we’ve made alongside our partners to benefit society over the past decades has only been possible because of extraordinary people.

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    A shared journey inpage
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    Inspiration A shared journey Future athletes Inspiring the young The road ahead

    50 years of innovation and inspiration

    Fifty years ago, the world was on the brink of a technological revolution. 

    Mobile networks were in their infancy, the first microcomputers were entering the UK market, and smartwatches were still a futuristic concept.

    It was against this backdrop of innovation that Tata Consultancy Services (TCS) established itself in the UK, becoming the heartbeat of the nation’s unfolding digital transformation.

    In half a century, the world has progressed from the early days of computing to artificial intelligence (AI), cloud, and quantum–what comes next will no doubt impact us all. 

    In running and sports, technology is increasingly pushing the limits of human potential. From using data and AI to elevate training insights, to making the race experience more accessible for millions of fans and spectators, innovation has been at the heart of TCS’ long-term partnership with London Marathon Events.

    A shared journey with runners

    The game-changing TCS London Marathon app is just one example of innovation. 

    The app has been developed with insights from TCS’ 50 years of working in close partnerships with iconic UK brands.

    This breakthrough technology has transformed how runners and supporters connect during the TCS London Marathon, ensuring that every milestone and part of the emotional journey can be shared with loved ones. The 2024 edition launched the Way Finder feature that estimated your arrival time at key landmarks, making sure spectators could be ready to cheer you on in key moments. Nearly 700,000 people downloaded and enjoyed the app in 2024, making it the number one ranked app in the iOS store sports category.

    Just as runners train for months to take part in the marathon, we are continuously developing the app–stay tuned for more information on this year’s improved features.

    Pioneering innovation through the power of AI, data and digital twin technology

    Whilst the last 50 years have been transformative, it has led to this exciting moment we all find ourselves in.

    It’s a moment where technology meets human potential in new and groundbreaking ways and the future of the way we live our lives could change.

    Through the power of AI, data, and digital twin technology, our Future Athlete Project is revolutionizing how athletes train, providing real-time feedback on their progress, empowering individuals with data analysis and insights far beyond what a commercially available wearable can provide. A digital version of a runner’s body can be continuously fed with data about exercise routines and body functions and then combined with AI to provide extraordinary health insights. This pioneering project has the potential to optimize the human experience, promising a future where we can better monitor and manage our own health, leading to longer, healthier lives.

    Inspiring future generations and supporting our communities

    The work we’re doing to innovate for the future is only possible through extraordinary people who continue to inspire future generations of runners and innovators.

    That is why we continue to recognize the role of educators across our communities through the Team TCS Teachers programme. Ryan Thomas, a teacher at Beck Row Primary Academy, took up the Marathon challenge through Team TCS Teachers in 2024 after being told he would never have the lung capacity to run a marathon following a lung operation years prior. 

    Remarkable teachers like Ryan play a vital role in shaping young lives. In 2024, teachers helped to inspire over 12,900 school children to run the TCS Mini London Marathon.

    The road ahead

    For 5 decades, TCS has been a driving force behind the UK’s digital evolution. 

    TCS has empowered businesses and communities in the UK with cutting-edge technology.

    As we look at the road ahead, we are excited by the potential of what’s to come and know that strong partnerships are the best way to make the most of it.  

    Like every runner who takes part in the TCS London Marathon, we know that progress comes from a vision for what’s ahead. We will continue pushing the boundaries for the next 50 years,  

    Running transforms people. We transform businesses. Learn more about how TCS is driving innovation across industries in the UK.

    Related reading

    Swipe Left
    Swipe Right

    TCS Mini London Marathon: Creating a Big Impact on Younger Generations

    Article | 21 Apr 2025   Opens in new tab

    Using Digital Twin Technology to Transform Marathon Training

    Article | 05 Mar 2024   Opens in new tab

    Measuring Sustainability and Net Zero Emissions with the ReScore App

    Article | 15 Mar 2024   Opens in new tab

    TCS London Marathon: Running for Good Causes

    Article | 21 Apr 2023   Opens in new tab

    Visit the TCS London Marathon page

    Learn more about how TCS is focusing on tech and innovation to enhance the marathon experience for participants and spectators.

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