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About TCS Analytics & Insights

TCS’ Analytics & Insights (A&I) service line helps organizations view, understand, and reimagine their businesses through an intelligent data-centric approach. We design innovative solutions for superior business outcomes and help customers execute effective data-driven strategies. The A&I unit researches key emerging trends, including Artificial Intelligence, immersive analytics, mobility, cloud computing and social networking to develop innovative, practical, and powerful applications to deliver business results.

The founding principles of A&I unit are to provide Business Stakeholder Advocacy, Full Services Play, and IP-based Value Realization and the NextGen strategy is powered by D3:

  • DATOMTM- an advisory framework to develop the right data, analytics and AI strategy aligned to the customer’s business goals.
  • DAEzMOTM - is an end-to-end solution framework that leverages TCS’ Machine First™ approach to modernize the data and analytics estate across decision operations covering EngineeringOps, DataOps and AIOps.
  • Decision FabricTM- is a state-of-the-art inclusive framework that brings together the power of AI and immersive analytics to build innovative business solutions that deliver value.

Our powerful team of data scientists, statisticians, and domain experts supports multiple clients across industries through our global delivery centers, and provides transformational solutions to critical business needs. With our solutions, customers can realize benefi­ts that include:

  • Up to 10% increase in sales
  • Up to 200% increase in campaign response rate
  • Up to 70% reduction in cost of customer acquisition
  • Up to 20% reduction in marketing spend

 

Awards and Recognitions:

  • TCS Positioned as a Leader in the 2021 Gartner Magic Quadrant for Data and Analytics Service Providers
  • TCS Positioned as a Leader in the Everest Group PEAK Matrix® for AI Services Assessment 2021
  • TCS Positioned as a Leader in HFS Top 10 Triple-A Trifecta services 2020
  • TCS Wins the CIO100 Special Award for Business Transformers
  • TCS Wins 2021 Data Breakthrough Award for AI-Powered Software Suite
  • TCS was recognized with Global HR Excellence Award 2021 at the World HRD Congress for Excellence in HR Analytics

We believe this recognition is a testament to our vision, strategy, and execution capabilities.

For more details, reach out to Analytics.Insights@tcs.com

Crafting the Future with Advanced Analytics and AI
PARIVARTANA: Role of Data and Analytics in Social Transformation
DATOM - Data & Analytics Target Operating Model

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