B Vijaya Kumar is currently helping customers in manufacturing industry to make customer centric decisions for new product launches using new currency of organizations, data in Internal & external social media networks. Vijay is a domain consultant with Innovation & Transformation Group (ITG) in Manufacturing Industry Solutions Unit at Tata Consultancy Services (TCS). A certified professional in New Product Development, he has 11 years of experience spanning across Innovation management, product planning, product design & development and strategic planning functions.