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The cloud advantage
For travel and hospitality companies, data and analytics on cloud mean greater agility and customer experiences.
Under constant pressure from disruptive business models and competition, travel and hospitality companies are increasingly turning to real-time analytics. It helps them meet the growing demand for competitive pricing in travel and hotel reservations, understand customer preferences, create personalized offers, and optimize operations to efficiently schedule crews and track inventory.
Cloud platforms can help travel and hospitality companies meet this demand for real-time analytics and actionable insights for personalized experiences, business optimization, and more. And with the advanced security leading cloud providers offer, companies can meet the highest standards of privacy and data security. They can secure sensitive data such as personally identifiable information (PII), financial transactions like credit card payments, and detect potential security threats to websites.
Personalization is key
Enable personalized, immersive experiences with cloud and mixed reality.
Travel and hospitality companies looking to wow their customers with exceptional experiences must also look at the innovations powered by 5G and mixed reality. With its ultra-low latency and high-capacity bandwidth, 5G has the potential to make the world more connected and enable highly personalized and immersive experiences. Visual experiences as we know are changing with mixed reality blending physical and digital, or through digital overlays in real physical environments. Until now, this extension of reality was mostly through augmented reality or virtual reality (AR/VR) glasses or headsets, but the possibilities are many—it could be through contact lenses and other wearables as well in the future.
What does this mean for travel and hospitality companies? They could use wearables like smart lenses with built-in AR-powered visual displays for virtual tours, gamified sightseeing, and hands-free navigation for tourists. Airports and airlines could use smart glasses with facial recognition or head and wrist gear with built-in cameras for faster security scans.
Cloud can help travel and hospitality companies drive more value from these technologies. With its storage and computing power, cloud can help them exchange vast amounts of data gathered from wearables. Insights from the data can be used between connected devices for real-time decision-making and to provide personalized and connected experiences.
Moreover, cloud-based platforms and solutions can enable no-hassles travel and health insurance coverage, easy health-check screenings, contactless payments, and other travel-related assistance and amenities.
With cloud at the center, the travel and hospitality industry is embracing new opportunities in a remarkable way.
Let’s look at how cloud solutions can enable companies in travel and hospitality to meet customer and their needs: