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Jabeen Anszary

Consultant, Retail Strategic Initiatives, TCS


  • The ability to drive value and convenience across all the paths to purchase is becoming a strong differentiator for retailers. 
  • As customer journeys become increasingly non-linear, retailers find it daunting to drive seamless experiences across touchpoints. 
  • A unified cart is at the core of a unified commerce strategy, offering retailers a complete view of shopping journeys and unified transaction data to deliver a cohesive brand experience.