When it comes to decisionmaking and planning, how much do you rely on data instead of experience and intuition?
You can never completely sideline experience, but I'm working toward being more data-led. I've worked at BMW for 35 years, so I've seen all kinds of different scenarios, and I’m increasingly asking for data analysis to confirm whether the choices made using experience are right. I also use data to look deeper to see whether there are factors below the surface that are causing trends.
In Japan, data analytics is used daily in sales and financial planning. But it isn’t available in all areas: on the overhead side, things are less predictive and more traditional – they are based on plans and budgets.