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      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
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      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
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      • Consumer Packaged Goods and Distribution
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      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      01 Apr 2025 TCS Unveils the TCS Digital Twindex Report for Future-Ready Manufacturing
      View all
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      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
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      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
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    • Perspectives
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    TCS 2021 Global Leadership Study

    Where, How and What Leaders Will Compete With in the New Decade

    TCS 2021 Global Leadership Study: Key Findings Report

    5 MINS READ
    Share TCS 2021 Global Leadership Study on Digital Strategies for Business
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    DISCOVER TCS

    Highlights

    • TCS conducted a major research study to understand how large global companies have recalibrated their strategies through 2025.
    • The TCS 2021 Global Leadership Study revealed 4 essential takeaways.
    • Even with the growth in massive digital opportunities Senior Leaders anticipate, most are significantly underestimating the amount of innovation they will need to compete.

    Insights in this article

    New strategies inpage
    Four takeaways inpage
    Leaders & followers inpage
    The Big Takeaway inpage
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    New strategies Four takeaways Leaders & followers The Big Takeaway

    Discover What Senior Leaders at Top Performer Companies Do Differently

    TCS conducted a major research study to understand how large global companies have recalibrated their strategies through 2025. We asked more than 1,200 senior leaders of large global companies 15 key industries across 14 countries:

    “How do you plan to balance innovation with optimization from now through the mid-2020s?”

    Specifically, we wanted to know how they were planning across four arenas of their businesses:

    Various parameters on which large global firms are balancing innovation with optimization. 

    An infographic that showcases the parameters on which large global firms were assessed for a TCS study on the innovation and optimization spectrums. Where to compete, what to compete with, how to compete, and how to lead were the areas on which firms were quizzed. Innovation focused on new sectors, regions, and business models; new products and services; new business processes to create demand and supply; and new approaches to managing talent and creating a new culture. Optimization focused on exiting sectors, regions, and business models; improving existing products and services; improving existing ways of creating demand and supply; and improving existing talent management approaches and current culture.

    The TCS 2021 Global Leadership Study revealed these 4 essential takeaways:

    Senior Leaders recognize that continued growth and profitability will likely come from new collaborators (even competitors), new digital offerings, and new industries and ecosystems. Read more.  

    Senior Leaders predict innovation and a customer & employee centricity need to drive their culture more than shareholder value. Read more.

    In an increasingly digital business environment, Senior Leaders predict many areas of the organization will be subject to cyberattacks. Read more.

    Most Senior Leaders predict that optimization will be more important than innovation for organizational growth and profitability between now and 2025. Read more.

    Comparing Leaders and Followers

    What do the best companies do differently than all the rest to meet evolving digital challenges? This report uses the terms “Leader” and “Follower” throughout to refer to these two subsets of our 1,206-survey population as defined below. 

     

    A comparison between leaders and followers in how they view digital opportunities between now and 2025.

    An infographic that compares leaders and followers and how they compare across innovation and optimization approaches. A study conducted by TCS compared the best-performing companies, referred to as leaders, in the last half of the 2010s to the worst-performing firms, called followers. The leaders reported higher-than-average gains in revenue and net profit in their industries between 2015 and 2019, as compared to followers. While leaders saw more than a 65% increase in revenue and a 73% rise in net profit during that period, followers recorded a 15% decrease in revenue and – a 36% decrease in net profit. Leaders comprised 29% of the total survey sampled, while followers comprised 33% of the total sample.

    The Big Takeaway

    Even with the growth in massive digital opportunities Senior Leaders anticipate, most are significantly underestimating the amount of innovation they will need to compete.

    Our Recommendations:

    The survey uncovers 6 recommendations for Senior Leaders and their executive teams to enable them to successfully navigate their business in the mid-2020s. 

    Infographic

    Where are Senior Leaders planning to focus their efforts between now and 2025? View infographic.

    Infographic

    The Global Leadership Study asks: What is more important for the mid-2020s? Explore the 4 Essential Takeaways. View infographic.

    Belief in action

    1/4
    Perspectives

    What’s ahead for UK retailers in 2023?

    Blog | 16 Mar 2023   Opens in new tab
    2/4
    Perspectives

    The Backbone of Remote Working – Distributed Agile Teams

    Blog | 09 Dec 2022   Opens in new tab
    3/4
    Perspectives

    Customer service and continuous improvement processes benefits | TCS

    Blog | 06 Jul 2022   Opens in new tab
    4/4
    Perspectives Krishnan Ramanujam​

    Digital Transformation Business Model for Smarter, Faster and Lighter Enterprise | TCS

    Blog | 06 Jul 2022   Opens in new tab
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