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      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
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      16 May 2025 TCS Recognized as a Leader in Custom Application Development Services by Everest Group
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    • Perspectives
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    TCS 2021 Global Leadership Study

    Where, How and What Leaders Will Compete With in the New Decade

    TCS 2021 Global Leadership Study: Key Findings Report

    5 MINS READ
    Share TCS 2021 Global Leadership Study on Digital Strategies for Business
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    DISCOVER TCS

    Highlights

    • TCS conducted a major research study to understand how large global companies have recalibrated their strategies through 2025.
    • The TCS 2021 Global Leadership Study revealed 4 essential takeaways.
    • Even with the growth in massive digital opportunities Senior Leaders anticipate, most are significantly underestimating the amount of innovation they will need to compete.

    Insights in this article

    New strategies   inpage
    Four takeaways   inpage
    Leaders & followers   inpage
    The Big Takeaway   inpage
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    New strategies Four takeaways Leaders & followers The Big Takeaway

    Discover What Senior Leaders at Top Performer Companies Do Differently

    TCS conducted a major research study to understand how large global companies have recalibrated their strategies through 2025. We asked more than 1,200 senior leaders of large global companies 15 key industries across 14 countries:

    “How do you plan to balance innovation with optimization from now through the mid-2020s?”

    Specifically, we wanted to know how they were planning across four arenas of their businesses:

    Various parameters on which large global firms are balancing innovation with optimization. 

    An infographic that showcases the parameters on which large global firms were assessed for a TCS study on the innovation and optimization spectrums. Where to compete, what to compete with, how to compete, and how to lead were the areas on which firms were quizzed. Innovation focused on new sectors, regions, and business models; new products and services; new business processes to create demand and supply; and new approaches to managing talent and creating a new culture. Optimization focused on exiting sectors, regions, and business models; improving existing products and services; improving existing ways of creating demand and supply; and improving existing talent management approaches and current culture.

    The TCS 2021 Global Leadership Study revealed these 4 essential takeaways:

    Senior Leaders recognize that continued growth and profitability will likely come from new collaborators (even competitors), new digital offerings, and new industries and ecosystems. Read more.  

    Senior Leaders predict innovation and a customer & employee centricity need to drive their culture more than shareholder value. Read more.

    In an increasingly digital business environment, Senior Leaders predict many areas of the organization will be subject to cyberattacks. Read more.

    Most Senior Leaders predict that optimization will be more important than innovation for organizational growth and profitability between now and 2025. Read more.

    Comparing Leaders and Followers

    What do the best companies do differently than all the rest to meet evolving digital challenges? This report uses the terms “Leader” and “Follower” throughout to refer to these two subsets of our 1,206-survey population as defined below. 

     

    A comparison between leaders and followers in how they view digital opportunities between now and 2025.

    An infographic that compares leaders and followers and how they compare across innovation and optimization approaches. A study conducted by TCS compared the best-performing companies, referred to as leaders, in the last half of the 2010s to the worst-performing firms, called followers. The leaders reported higher-than-average gains in revenue and net profit in their industries between 2015 and 2019, as compared to followers. While leaders saw more than a 65% increase in revenue and a 73% rise in net profit during that period, followers recorded a 15% decrease in revenue and – a 36% decrease in net profit. Leaders comprised 29% of the total survey sampled, while followers comprised 33% of the total sample.

    The Big Takeaway

    Even with the growth in massive digital opportunities Senior Leaders anticipate, most are significantly underestimating the amount of innovation they will need to compete.

    Our Recommendations:

    The survey uncovers 6 recommendations for Senior Leaders and their executive teams to enable them to successfully navigate their business in the mid-2020s. 

    Infographic

    Where are Senior Leaders planning to focus their efforts between now and 2025? View infographic.

    Infographic

    The Global Leadership Study asks: What is more important for the mid-2020s? Explore the 4 Essential Takeaways. View infographic.

    Belief in action

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    Customer service and continuous improvement processes benefits | TCS

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    Perspectives Krishnan Ramanujam​

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    Blog | 06 Jul 2022   Opens in new tab
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