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2019 TCS New York City Marathon

In its sixth year as title and technology sponsor of the TCS New York City Marathon, Tata Consultancy Services (TCS), leading IT firm and business transformation partner, is dedicated to making this premier event the world’s most technologically advanced race. To this end, TCS launched several new and innovative tech activations to elevate the race experience for the record-breaking number of finishers and millions of spectators and running fans across the globe. 


2019 TCS New York City Marathon App

TCS leveraged its award-winning app technology and design expertise to create the official 2019 TCS New York City Marathon app. New and enhanced features included surprise-and-delight AR experiences, unlimited and real-time runner tracking, digital cheer cards and a finishing-time predictor. Success metrics included: 

⦁ Most downloaded marathon app ever - 490,000+ downloads, representing a 12% increase from 2018 

⦁ Ranked Top 3 and Top 8 in the Free Sports Categories of the iOS and Google Play Stores respectively 

⦁ Nearly all the record-breaking 53,600+ finishers were tracked 

⦁ Spectator Guide creation increased by 70% compared to 2018

⦁ On race day, there were approximately 120,000 active users per second 

⦁ Average user time spent on the app was 26 minutes and 4 seconds

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Marathon City: Sprint to Win & Spin to Win

TCS showcased two immersive gaming experiences – Sprint to Win and Spin to Win – that both simulate racing the last 100 meters of the TCS New York City Marathon and crossing the iconic finish line in Central Park. 

Back by popular demand, Sprint to Win is a two-player game designed to have runners, wheelchair racers and non-athletes alike compete next one another. Participants for this 2019 Best-of-the-Best Red Dot Award Winning game exceeded 8,000, which is an increase of 35% compared to 2018. 

Spin to Win was new this year and is a VR-based game designed to build empathy and drive awareness for the sport of wheelchair racing. The game drew in participants of all ages, who rated it a 4.78 out of 5, where 5 was “very enjoyable."

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2019 TCS New York City Marathon Tech Activations

In the four days leading up to the race, TCS exhibited at the TCS New York City Marathon Expo in a prominent booth featuring several engaging tech activations: 

⦁ Photobooth that showcased Sony Mitene technology and simulated crossing the finish-line tape at the TCS New York City Marathon 

⦁ Animated video that guided runners through the route of the racecourse that touches all five NYC boroughs  

⦁ Interactive AR experience that projected visitors onto a jumbo LED display and entertained them with comical, pop-up thought bubbles and animations of iconic NYC scenes 

⦁ AR demonstrations of the race app on how to unlock messages from 2017 TCS New York City Marathon champion, Shalane Flanagan, from race bibs and animated race facts from mural artwork

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Team TCS Teachers

TCS has a long-standing commitment of giving back and always strives to make a positive impact through technology in the communities where we operate. For the second consecutive year, we honored 50 teachers across the U.S. and Canada by giving them the complementary entry and a VIP experience at the 2019 TCS New York City Marathon. The 2019 Team TCS Teachers were selected for their ability to inspire students and promote overall mind and body wellness through incorporating their passion for running into the classroom.

Teachers were also given access to robust and engaging computational learning lesson plans from TCS’ flagship program, Ignite My Future In School. As part of this program, TCS developed a specially curated TCS New York City Marathon-themed curriculum in 2019.

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TCS New York City Marathon goIT App Contest

The goIT Marathon App Contest challenges middle and high-school students in TCS’ STEM education awareness program to create an app concept that gets people healthy, active and/or promotes inclusion. Student teams from across the U.S. submitted their ideas and four finalists presented their apps to a panel of esteemed judges two days before the race. The winning team’s app – Fitness Buddy – was created to partner high-school students with senior citizens to encourage each other to be active in different sports.

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TCS and NYRR Partnership

TCS is the title and technology sponsor of the TCS New York City Marathon and the first-ever premier partner of New York Road Runners (NYRR). This long-term initiative is symbolic of our continued investment and commitment to North America and, of course, with running communities across the world.

Our year-round partnership with NYRR takes the message of health and wellness into the communities of New York City’s five boroughs and beyond. This union is realized through the active engagement of our joint employees and volunteers in hosting several New York City races and fitness initiatives throughout the year. From the likes of the United Airlines NYC Half and Popular Brooklyn Half, to NYRR’s various youth initiatives, such as Rising New York Road Runners.


            About TCS  

Tata Consultancy Services (TCS) is a leading IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their digital and transformation journeys for the last fifty years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile delivery model, recognized as a benchmark of excellence in software development. 

A part of the Tata group, India's largest multinational business group, TCS has over 450,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of  $20.09 billion in in the fiscal year ended in March 31, 2019 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India.

In America, TCS’ customers represent more than a third of the Fortune 500 brands. The company has been one of the two top recruiters of local IT Services talent for the past five years and is a leading proponent of STEM education through platforms such as goITMillion Women Mentorsand Ignite My Future in School. Additionally, TCS supports community wellness through its multiple marathon sponsorships (e.g., the TCS NYC Marathon and the Boston and Chicago Marathons).

To stay up-to-date on TCS news in North America, follow @TCS_NA on Twitter and Tata Consultancy Services – North America on LinkedIn. For TCS global news, follow @TCS_News.