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About the TCS NYC Marathon Mobile App


Beyond its title sponsorship of the TCS New York City Marathon, TCS is the creator of the race’s official app. In the sixth year of its year-round partnership, TCS continued to collaborate with New York Road Runners to make the TCS New York City Marathon the most technologically advanced and socially engaged marathon experience for runners, fans and families alike. In short, an experience that will move you.

The 2019 TCS New York City Marathon app was the most downloaded marathon app ever with nearly half a million downloads. In fact, it was ranked Top 3 and Top 8 in the Free Sports Categories of the iOS and Google Play Stores respectively. The 12% increase in downloads from 2018 can be attributed to the continuous innovations and exciting race-specific enhancements of the app that enable runners and their support community to keep track every facet of this marquee event. On race day, there were approximately 120,000 active app users per second and average user time spent on the app was 26 minutes and 4 second, using a collection of the following app features:

  • Augmented Reality integrated into several experiences to surprise and delight runners and fans leading up to, during and after the marathon. Runners could use this app feature on their race bibs to unlock special messages of encouragement, race tips and congratulations from 2017 TCS New York City Marathon champion, Shalane Flanagan. Additionally, residents and visitors of Williamsburg, Brooklyn could use the app to make a giant mural of the TCS New York City Marathon racecourse come to life. Animated, fun facts that celebrate all five boroughs delighted those who used the app’s AR feature to scan the mural.
  • Live, on-map tracking  allowed users to track an unlimited number of runners. For the first time ever, splits were updated every mile, starting at mile 3.
  • Shared Tracking – gave runners a sharable link for their support community to initiate an automatic app download with the runner already added set to be tracked during the race. This new feature was used nearly 40,000 times.
  • Spectator Guides – helped fans who were in NYC create Spectator Guides to help plan their race-day itinerary. Spectators could choose up to three spots on the course from our recommended viewing locations, and their guide provided the runners’ estimated times of arrival, along with transportation directions between locations. Spectator Guides had more than 125,000 unique screen views.
  • Cheer Cards – allows users to create personalized digital cheer signs in the app with text, stickers, and frames, which could be shared on social media and were broadcasted on screens on course. A total of 115,000+ Cheer Cards were created.
  • Push Notifications – users could opt-in to receive push notifications when their runners started the race, reached the halfway point, finished, and left Central Park after crossing the finish line.
  • NYRR Race Predictor Powered by Tata Consultancy Services – used each runner’s unique running history to predict accurate finish times
  • The Live Pro-Athlete Leaderboard – provides the list of leaders, along with their bios including stats and career highlights. Users could instantly track these runners with just one tap
  • Runner Detail Pages – each runner followed had his/her own dashboard page, which included live tracking stats, links to create a Spectator Guide, Cheer Cards for the runner, and the option to view and order race-day photos

 

Spin to Win Virtual Reality Experience

New this year, TCS leveraged state-of-the-art technology to create Spin to Win: Virtual Reality (VR) Experience. Building empathy and driving awareness for the sport of wheelchair racing, the VR activation let users experience what it’s like to be a wheelchair athlete competing in and crossing the iconic finish line of the TCS New York City Marathon. 

How it Worked

One person at a time sits in a stationary racing wheelchair and puts on a VR headset. As the player looks around, he/she sees the last 100 meters of the marathon racecourse and by moving the wheels of the wheelchair, he/she is propelled forward in the VR environment. Through a computer simulation, he/she will appear to be racing another wheelchair athlete to the finish line. The race ends when the player’s character crosses the finish line.

Metrics of Success

  • On a scale of 1-5 where 1 was not at all enjoyable and 5 was very enjoyable, players gave the game an average score of 4.78.
  • Sparked social media posts from Olympic wheelchair athletes and Marathon Winners, Daniel Romanchuk and Tatyana McFadden
  • Daniel Romanchuk said the was, “truly amazing!”
  • One player even commented, “Wheelchair athletes deserve lots of respect!”

Marathon City: Sprint to Win

This Red-Dot-Award-winning game showcases home-grown TCS technology that inspires people of all physical abilities to get active and interested in the marathon. Marathon City: Sprint to Win is an immersive two-player game that simulates racing the last 100m of the TCS New York City Marathon and crossing the iconic finish line in Central Park.

How it Worked

Participants start by picking their avatar from a selection of low-poly characters. Then, two players run on place on an interactive track pads to move their avatars to the finish line. The faster they move, the faster their avatar goes. Wheelchair athletes can also participate through a connected trainer moves the avatar as wheels are pushed forward. Despite wheelchairs being able to move faster than runners, the trainer is calibrated to account for this fact, so make the game is evenly matched between runners and wheelchair racers.   

Metrics of Success

  • 35% increase of participants this year vs. last year
  • 2019 Best-of-the-Best Red Dot Award Winner

Marathon City: Sprint to Win

This Red-Dot-Award-winning game showcases home-grown TCS technology that inspires people of all physical abilities to get active and interested in the marathon. Marathon City: Sprint to Win is an immersive two-player game that simulates racing the last 100m of the TCS New York City Marathon and crossing the iconic finish line in Central Park.

How it Worked

Participants start by picking their avatar from a selection of low-poly characters. Then, two players run on place on an interactive track pads to move their avatars to the finish line. The faster they move, the faster their avatar goes. Wheelchair athletes can also participate through a connected trainer moves the avatar as wheels are pushed forward. Despite wheelchairs being able to move faster than runners, the trainer is calibrated to account for this fact, so make the game is evenly matched between runners and wheelchair racers.   

Metrics of Success

  • 35% increase of participants this year vs. last year
  • 2019 Best-of-the-Best Red Dot Award Winner

TCS New York City Marathon Expo Booth

TCS had a 40x60 booth in a prominent location at the TCS NYC Marathon Expo. Technology activations featured in the booth during the four-day race expo included:

  • Official race app display – human-sized smart phones for participants can use and learn more about the official race app.
  • Sony Mitene photo activation – runners took photos of themselves crossing the finish line at the TCS New York City Marathon. Pics could be sent directly to their phone using a custom QR code.
  • Animated course video – runners watched their journey from the start in Staten Island through the 5 boroughs ending in Central Park on a jumbo LED screen.
  • Interactive augmented reality screen – booth visitors were projected on the jumbo LED screen and entertained with animations of iconic NYC and thought bubbles around them.
  • Augmented reality demonstrations – Booth staff would help runners use the race app’s AR feature to unlock messages from 2017 TCS New York City Marathon champion, Shalane Flanagan from their race bibs.

Team TCS Teachers

After the success of last year’s inaugural Team TCS Teachers contest, TCS again honored 50 teachers across the U.S. and Canada by giving them the opportunity to run the 2019 TCS New York City Marathon. TCS honored teachers because of our long-standing commitment to giving back and always striving to make a positive impact through technology in the communities where we operate.

Last year’s class was selected for their ability to inspire their students and promote overall mind and body wellness through incorporating their passion for running into the classroom. Representing 38 cities in the U.S. and 4 in Canada, winners included teachers who found their love of running through a broad range of life-changing experiences. These include beating cancer and overcoming other illnesses, coping with the loss of loved ones, reducing anxiety from being a caretaker to aging or ill family members, building a sense of community in their towns, supporting their favorite charities, and losing weight. These passions and experiences extended into the classroom through numerous lesson plans on resilience and overcoming challenges, setting goals, and the importance of persistence. For example:

  • Jim McCaffrey – a high school English teacher at Trumbull High School (Trumbull, CT) turned a personal tragedy - the death of his young daughter - into an important lesson for his students in the classroom and on the TCS New York City Marathon racecourse.
  • Karolina Krauze – a 5th grade teacher in NYC who endured a major surgery to eliminate the risk of getting cancer and used the experience to fuel her TCS New York City Marathon training and lesson plans in the classroom.  

These teachers were awarded complimentary race entry, access to discounted rates at our Team TCS hotel, access to our virtual training program, pre and post-race hospitality with Team TCS, and access to our STEM training and materials.

goIT TCS NYC Marathon App Contest

goIT is an innovative and immersive program where middle and high school students tackle real-world problems alongside industry experts through hands-on technology education. The primary goal is to demystify computer science and help students gain the ability and confidence required to pursue STEM degrees. Students work with TCS mentors to identify problems affecting their communities, simulating the processes and models of the world's leading design thinkers, and ultimately crafting an innovative solution. The TCS NYC Marathon goIT Contest challenges kids in the goIT program to create an app concept that gets people healthy and/or active.

How it Worked

This year’s contest theme was to have students create an app that promotes inclusion in their communities. The contest is open to all middle school kids in goIT programs in the greater NYC area. TCS chooses the top four app ideas, and the students present their ideas the Friday before the TCS New York City Marathon to a panel of judges. The winning group received trophies and held the finish-line tape for the wheelchair athletes on race day. They also receive grandstand passes and New Balance jackets and shoes. All participants received smaller trophies and gifts for entering the contest.

Finalist App Ideas

  • Fitness Buddy: Pairing high school seniors with senior citizens to help them be fit and active for school credit (MS 15- 7&8th grade)
  • Cancer Care: Easy to access fitness plans from physical therapists for cancer patients (inspired by a family member who passed away from cancer) (Leila Martinez Edison School District)
  • Equip-Me: Assisting underprivileged athletes with sports equipment, rides to games/ practices, waived league fees (Waterbury Public Schools- 7-9th grade)
  • Limbs: Create custom and affordable prosthetics for aspiring athletes (Thomas A. Edison CTE High School- 11th grade)

Ignite My Future in School / TCS NYC Marathon-branded Curriculum

To prepare future talent for careers in every sector, a combination of digital fluency, innovation excellence and employability skills are required. To help address this skills gap, TCS and Discovery Education joined forces in 2017 to launch Ignite My Future in School. This new initiative works to transform the way students across the United States learn and apply computational thinking, a foundational skill necessary for success in the workplace.

In the spirit of this collaboration, TCS launched specially curated TCS New York City Marathon-themed resources as part of our Ignite My Future in School program. These robust, engaging lesson plans, which integrate computational thinking into core subjects including Health, Science and Social Studies, provide students with the opportunity to take ownership of their learning, be creative and develop innovative solutions to real world problems.  TCS also designed a custom poster for all 50 Team TCS Teachers.

 

Ignite My Future in School / TCS NYC Marathon-branded Curriculum

To prepare future talent for careers in every sector, a combination of digital fluency, innovation excellence and employability skills are required. To help address this skills gap, TCS and Discovery Education joined forces in 2017 to launch Ignite My Future in School. This new initiative works to transform the way students across the United States learn and apply computational thinking, a foundational skill necessary for success in the workplace.

In the spirit of this collaboration, TCS launched specially curated TCS New York City Marathon-themed resources as part of our Ignite My Future in School program. These robust, engaging lesson plans, which integrate computational thinking into core subjects including Health, Science and Social Studies, provide students with the opportunity to take ownership of their learning, be creative and develop innovative solutions to real world problems.  TCS also designed a custom poster for all 50 Team TCS Teachers.

TCS and NYRR Partnership

TCS is proud to be the title sponsor of the most prestigious endurance running event in the world — the TCS New York City Marathon — and the first-ever premier partner of New York Road Runners (NYRR). This long-term initiative is symbolic of our continued investment and commitment to North America and, of course, with running communities across the world.

Our year-round partnership with NYRR takes the message of health and wellness into the communities of New York City’s five boroughs and beyond. This union is realized through the active engagement of our joint employees and volunteers in hosting several New York City races and fitness initiatives throughout the year. From the likes of the United Airlines NYC Half and Popular Brooklyn Half, to NYRR’s various youth initiatives, such as Rising New York Road Runners.

About TCS

Tata Consultancy Services (TCS) is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their digital and transformation journeys for the last fifty years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile delivery model, recognized as a benchmark of excellence in software development.

A part of the Tata group, India's largest multinational business group, TCS has over 450,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of  $20.09 billion in in the fiscal year ended in March 31, 2019 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India.

In America, TCS’ customers represent a third of the Fortune 500 brands, it has been one of the two top recruiters of local IT Services talent for the past five years and is a leading proponent of STEM education through platforms such as goITMillion Women Mentors and Ignite My Future in School. Additionally, TCS supports community wellness through its multiple marathon sponsorships (e.g., the TCS NYC Marathon and the Boston and Chicago Marathons).

To stay up-to-date on TCS news in North America, follow @TCS_NA on Twitter and Tata Consultancy Services – North America on LinkedIn. For TCS global news, follow @TCS_News.

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