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Sports Sponsorships / Running
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Sports Sponsorships
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TCS Sports Sponsorship: Where Technology Meets Sports
Partnering with and investing in 14 of the world’s most prestigious marathons and racing events, TCS elevates them as a force for global good. Learn more.
Related Insights
The TCS Toronto Marathon is the first and only race in Canada to achieve the evergreen status for its focus on sustainability and environmental responsibility.
Case Studies
04 Jul 2023
Deploying advanced digital technology, the TCS London Marathon app enables runner tracking virtually and, on the course, making the race accessible and inclusive.
Report
28 Sep 2022
As part of Behind the Scenes with Jaguar TCS Racing, TCS invited teachers and students to inspire them to solve problem, collaborate, and develop skills.
Article
08 Jan 2025
Teachers with VIP experience
We believe teachers serve as inspirational agents of change in the communities they live and work. TCS, the title and technology sponsor of the New York City Marathon, honors 50 teachers in the U.S. and Canada with a top-notch experience to run through NYC’s five boroughs each November.
The winners of the 2021 edition of the TCS NYC Marathon included teachers who found their love of running through a range of life-changing experiences. Notably, beating cancer and overcoming other illnesses, coping with the loss of loved ones, reducing anxiety from being a caretaker to aging or ill family members, and supporting charities.
As part of its many community initiatives, TCS provides access to STEM-based educational resources for teachers from its flagship programs, Ignite My Future in School and goIT, designed to enhance students’ computational skills and computer science education.
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United Kingdom
Sports Sponsorships
TCS London Marathon: Inspiring Futures, Supporting Communities
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22 Apr 2025
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Sports Sponsorships
TCS Mini London Marathon: Creating a Big Impact on Younger Generations
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21 Apr 2025
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Schneider Electric Marathon de Paris: Transforming the Race Experience
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Sports Sponsorships
North America
Tata Mumbai Marathon 2025: 7 Fun Facts to Know
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13 Jan 2025
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