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Sports Sponsorships / Running
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Sports Sponsorships
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TCS Sports Sponsorships: Blending Sports Technology and Sustainability
We partner with 14 of the world’s most prestigious marathons including the Abbott World Marathon Majors and drive innovation at the Formula E races. Learn more.
Related Insights
As over 30,000 runners took to the streets of Boston, TCS’ innovative app elevated the sport event experience for the participants & spectators. Watch the video.
video
18 Jul 2022
With features like runner tracking, course map, & spectator guide, read how TCS’ innovative app helped enhance the race experience at TCS New York City Marathon.
video
24 May 2022
As with other sports sponsorships, TCS is using its tech expertise to power the Lidingöloppet race app and create videos for runners to share their experiences.
Article
22 Sep 2023
Teachers with VIP experience
We believe teachers serve as inspirational agents of change in the communities they live and work. TCS, the title and technology sponsor of the New York City Marathon, honors 50 teachers in the U.S. and Canada with a top-notch experience to run through NYC’s five boroughs each November.
The winners of the 2021 edition of the TCS NYC Marathon included teachers who found their love of running through a range of life-changing experiences. Notably, beating cancer and overcoming other illnesses, coping with the loss of loved ones, reducing anxiety from being a caretaker to aging or ill family members, and supporting charities.
As part of its many community initiatives, TCS provides access to STEM-based educational resources for teachers from its flagship programs, Ignite My Future in School and goIT, designed to enhance students’ computational skills and computer science education.
Related reading
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Australia & New Zealand
Sports Sponsorships
Meet Charlie Maher: First Nations Runner at TCS Sydney Marathon 2025
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20 Aug 2025
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Running Smarter: Digital Tech Empowers Athletes at TCS Sydney Marathon
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20 Aug 2025
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TCS Lidingöloppet: 3 Expert Training Tips to Become a Better Runner
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18 Aug 2025
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Team TCS Runners: In it for the Long Run
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17 Jun 2025
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