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Sports Sponsorships / Running
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Sports Sponsorships
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TCS Sports Sponsorships: Blending Sports Technology and Sustainability
We partner with 14 of the world’s most prestigious marathons including the Abbott World Marathon Majors and drive innovation at the Formula E races. Learn more.
Related Insights
The 2026 Mexico City E‑Prix showcases the powerful TCS-Jaguar TCS Racing
alliance, highlighting their shared commitment to sustainability and
innovation.
Events
22 Dec 2025
Innovation and technologies like AI and digital twin have taken running from mud to digital hearts, maximizing potential and teaching us how to save lives.
Article
12 Dec 2025
The event will showcase the partnership between TCS and Jaguar TCS Racing and our commitment to shaping the future of mobility through innovation and technology.
Events
17 Nov 2025
Highlights
- The world’s oldest marathon comes alive with TCS’ feature-rich official race app
- Celebrating the 50th year of the marathon’s women’s division
2022 Boston Marathon
Witness the journey of the 2022 Boston Marathon runners from “I can’t” to “I did it!”
The 2022 Boston Marathon, held on April 18, marked 50 years since women were first allowed to run the race. Over 30,000 runners took to the streets of Boston, showcasing the power of self-belief. The official race app, created by TCS, not only delivered an ultimate sports event, but also witnessed over 288,000 downloads and occupied the no. 1 spot in the sports category of the App Store. The app took the world’s oldest marathon a notch higher with innovative features including cheer cards, runner tracking, victory click, leaderboard, and course maps.
Related reading
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Sports Sponsorships
Europe
TCS Lidingöloppet 2025: Running in a Data-driven Era
Article
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12 Dec 2025
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Australia & New Zealand
Sports Sponsorships
Meet Charlie Maher: First Nations Runner at TCS Sydney Marathon 2025
Article
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20 Aug 2025
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United Kingdom
Sports Sponsorships
TCS London Marathon: Inspiring Futures, Supporting Communities
Article
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22 Apr 2025
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United Kingdom
Sports Sponsorships
TCS Mini London Marathon: Creating a Big Impact on Younger Generations
Article
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21 Apr 2025
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