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Sports Sponsorships / Running
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TCS Sports Sponsorship: Where Technology Meets Sports
TCS is building on its belief in sports by bringing innovation and technology to global events such as Formula E, the New York marathon, and the Mumbai marathon
Related Insights
From the TCS London Marathon app to the Team TCS Teachers programme, explore how TCS is driving innovation to inspire future generations and uplift communities.
Article
22 Apr 2025
TCS Mini London Marathon inspires children to embrace healthy lifestyles,while supporting schools through STEM education and creating a big impact on society.
Article
21 Apr 2025
Our sponsorship of the London Marathon helps utilize digital technologies to enhance the experience and do our bit to create a healthier and sustainable future.
Article
26 Mar 2024
Highlights
- The world’s oldest marathon comes alive with TCS’ feature-rich official race app
- Celebrating the 50th year of the marathon’s women’s division
2022 Boston Marathon
Witness the journey of the 2022 Boston Marathon runners from “I can’t” to “I did it!”
The 2022 Boston Marathon, held on April 18, marked 50 years since women were first allowed to run the race. Over 30,000 runners took to the streets of Boston, showcasing the power of self-belief. The official race app, created by TCS, not only delivered an ultimate sports event, but also witnessed over 288,000 downloads and occupied the no. 1 spot in the sports category of the App Store. The app took the world’s oldest marathon a notch higher with innovative features including cheer cards, runner tracking, victory click, leaderboard, and course maps.
Related reading
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United Kingdom
Sports Sponsorships
TCS London Marathon: Inspiring Futures, Supporting Communities
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22 Apr 2025
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2/4
United Kingdom
Sports Sponsorships
TCS Mini London Marathon: Creating a Big Impact on Younger Generations
Article
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21 Apr 2025
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3/4
Schneider Electric Marathon de Paris: Transforming the Race Experience
Article
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01 Apr 2025
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Sports Sponsorships
North America
Tata Mumbai Marathon 2025: 7 Fun Facts to Know
Article
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13 Jan 2025
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