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- Sports Sponsorships Sports Sponsorships
TCS Sports Sponsorship: Where Technology Meets Sports
TCS is building on its belief in sports by bringing innovation and technology to global events such as Formula E, the New York marathon, and the Mumbai marathon
Related Insights
The London Marathon sees women runners breaking barriers and rising to prominence, thus driving change and paving the way for a more inclusive future. Know more.
Article
21 Apr 2023
Read about the amount of strategic planning that goes into organising the TCS London Marathon and the role of digital technology in making the event a success.
Article
22 May 2023
From fundraising initiatives to multiple records, here are some statistics from the TCS London Marathon that bring forth a different side of the iconic race.
Article
15 May 2023
Highlights
- The world’s oldest marathon comes alive with TCS’ feature-rich official race app
- Celebrating the 50th year of the marathon’s women’s division
2022 Boston Marathon
Witness the journey of the 2022 Boston Marathon runners from “I can’t” to “I did it!”
The 2022 Boston Marathon, held on April 18, marked 50 years since women were first allowed to run the race. Over 30,000 runners took to the streets of Boston, showcasing the power of self-belief. The official race app, created by TCS, not only delivered an ultimate sports event, but also witnessed over 288,000 downloads and occupied the no. 1 spot in the sports category of the App Store. The app took the world’s oldest marathon a notch higher with innovative features including cheer cards, runner tracking, victory click, leaderboard, and course maps.
Related reading
TCS London Marathon: What Goes on Behind the Scenes
Article
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22 May 2023
TCS London Marathon: Tower Bridge and Other Landmarks on the Course
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15 May 2023
TCS London Marathon: Virtual Events, Marathon Charity, and Other Facts
Article
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15 May 2023
TCS London Marathon 2023 - The Strongest Line-up of Female Athletes
Article
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21 Apr 2023
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