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Whether it’s running a marathon or helping businesses thrive in applying new technology innovations at scale, we understand what it takes to keep pushing the limits of what’s possible.
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Sports Sponsorships / Running
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Sports Sponsorships
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TCS Sports Sponsorships: Blending Sports Technology and Sustainability
We partner with 14 of the world’s most prestigious marathons including the Abbott World Marathon Majors and drive innovation at the Formula E races. Learn more.
Related Insights
TCS’ Future Athlete Project seeks to create highly accurate, individualized digital twins of people, one step at a time. Explore more.
Article
03 Nov 2024
TCS' goIT program showcased app ideas at the TCS NYC Marathon to advance a key UNSDG goal - gender equality. Explore more.
Article
02 Nov 2024
Explore the TCS NYC Marathon Expo by New Balance, featuring TCS course video, Future Athlete Project demos and exciting photo ops.
Article
01 Nov 2024
Highlights
- The world’s oldest marathon comes alive with TCS’ feature-rich official race app
- Celebrating the 50th year of the marathon’s women’s division
2022 Boston Marathon
Witness the journey of the 2022 Boston Marathon runners from “I can’t” to “I did it!”
The 2022 Boston Marathon, held on April 18, marked 50 years since women were first allowed to run the race. Over 30,000 runners took to the streets of Boston, showcasing the power of self-belief. The official race app, created by TCS, not only delivered an ultimate sports event, but also witnessed over 288,000 downloads and occupied the no. 1 spot in the sports category of the App Store. The app took the world’s oldest marathon a notch higher with innovative features including cheer cards, runner tracking, victory click, leaderboard, and course maps.
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TCS Run Club: In it for the Long Run
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TCS London Marathon: Inspiring Futures, Supporting Communities
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TCS Mini London Marathon: Creating a Big Impact on Younger Generations
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Schneider Electric Marathon de Paris: Transforming the Race Experience
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01 Apr 2025
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