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Customer-centricity in the US mortgage Landscape: Blockchain Shows the Way
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Mortgage ecosystem: Keeping it simple and customer-centric
The US mortgage industry revolves around an ecosystem where several players collaborate through various technologies and tools to help customers achieve their home-ownership dreams. The uncertainties arising from this complicated landscape create a dissatisfied and frustrating customer experience. Hence, it becomes imperative to simplify this landscape to deliver enhanced customer experience.
Some ways to simplify the landscape would be:
· Leveraging distributed ledger technology (DLT)
· Exploring data aggregation services
· Creating a property bureau
Firms must proactively identify the right blockchain technologies and processes and move to a customer-centric model that delivers transformative customer experience.
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