- Overview Press tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
- Overview Press tab for submenu items
We deliver excellence and create value for customers and communities.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
-
About Us
-
Research & Innovation
-
Our Brand
- Overview Press tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- Overview Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Overview Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
-
Events
Upcoming events
10 Aug 2025 TCS BaNCS at COBA 2025, Brisbane, AustraliaView all23 Jun 2025 TCS at HPE Discover Las Vegas 2025 -
Media kit
- Overview Press tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
- Worldwide Press tab for submenu items
Global knowledge. Local support
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
-
Global
-
Localized
Top Results
Showing
10
01 - 07
You have these already downloaded
We have sent you a copy of the report to your email again.
Industry
Communications, Media and Information Services
This will open an overlay
Connect. Curate. Comprehend: Unlocking Value Beyond Boundaries
TCS helps businesses unlock value by enhancing digital experiences with AI and cloud technologies, driving sustainability and seamless connectivity. Learn how.
Related Insights
Explore Heavy Reading survey insights on AI in telecom and discover how CSPs are progressing toward autonomous operations and building the autonomous network.
Article
22 Aug 2024
Meet us at the event to know how TCS can help CSPs monetize 5G and transform operations with intelligent automation to shape the future of the telecom industry.
Events
29 Apr 2025
service
Enterprise Solutions
This will open an overlay
Accelerate Enterprise Digital Transformation for Sustainable Change
We help align technology and investment goals and provide an enterprise digital transformation roadmap with intelligent solutions for sustainable change.
Related Insights
TCS accelerated Eithad Airways Engineering’s cloud transformation journey using Oracle Cloud, making operations smarter, secure, and scalable. Watch the video.
video
09 Jun 2025
Join TCS and ServiceNow at Knowledge 2025 to know how experience-led, AI-driven transformation can help enterprises build a sustainable future for all.
Events
06 May 2025
Learn how intelligent AI core guiding AMS operations enable data-driven, smarter decision-making and help perpetually adaptive enterprises survive and thrive.
White Paper
12 May 2025
Highlights
- Vodafone Portugal wanted to modernize its legacy marketing systems with a customer-centric infrastructure.
- TCS’ solution ensured a competitive edge for Vodafone Portugal through personalized marketing, leading to increased customer satisfaction.
- TCS helped Vodafone Portugal implement a Pega-based solution to gain intelligent insights and learn from real-time customer data.
Back to top
Go to top
On this pageinpage
Go to top
Overview
Vodafone Portugal wanted to modernize its legacy systems and enhance customer experience.
Vodafone Portugal, the second largest mobile operator in Portugal, and a subsidiary of Vodafone Group Plc, wanted to upgrade its legacy marketing systems with an intelligent, customer-centric, and flexible infrastructure. TCS partnered with Pega, an AI-led enterprise decisioning and workflow automation platform, to design a robust modernization solution.
Challenge
The client was using broadly segmented messaging for its customers, with limited context and long lead times, resulting in inconsistent customer experiences.
Vodafone Portugal needed to upgrade its legacy marketing systems with a strategic marketing solution to deliver superior experience to its subscribers. They wanted a solution that enabled a seamless shopping experience for subscribers across all channels. This would allow them to display relevant offers while also gaining the competitive advantage of increasing customer satisfaction through effective and personalized marketing.
Swipe LeftSwipe RightThis project was not only a technical upgrade but also a change in our mindset and the way we work. This project prepared us better for the future.
Ana Nascimento
Head of IT Delivery, Vodafone Portugal
Solution
Vodafone Portugal and TCS collaborated to radically rethink the telco’s marketing function.
TCS developed a Pega-based solution for end-to-end consulting, implementation, testing, and operations support during the migration for Vodafone Portugal. The solution integrated the marketing platform with business and operations support systems for real-time fulfillment of offers. TCS helped the client utilize the Pega platform for intelligent insights, next-best course of action prompts, and dynamic rule modifications. Based on real-time customer data and interactions, this allows the client to showcase customized offers tailored to the end customer's needs.
Business Outcome
This collaboration led to Vodafone Portugal strengthening and increasing their market share.
TCS’ commitment to excellent service, adaptability, ability to scale, along with a strategic partnership with Pega, helped Vodafone Portugal successfully modernize and upgrade its legacy marketing platform. TCS’ solution has helped the client establish and strengthen their industry leadership, continually innovate, realize the potential of new capabilities, and expand their product portfolio.
TCS’ solution resulted in:
- About 4x improvement in application performance through infrastructure and application optimization.
- Enhanced customer satisfaction and led to faster time to market.
- 75% increase in new sign-ups for subscribers.
Related reading
Swipe Left
Swipe Right
Find out more
©2025 TATA Consultancy Services Limited
©2025 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Accessibility Declaration
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?