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Industry
Communications, Media and Information Services
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Connect. Curate. Comprehend: Unlocking Value Beyond Boundaries
TCS helps businesses unlock value by enhancing digital experiences with AI and cloud technologies, driving sustainability and seamless connectivity. Learn how.
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Meet us at the event to know how TCS can help CSPs monetize 5G and transform operations with intelligent automation to shape the future of the telecom industry.
Events
29 Apr 2025
The offering with subscription management capability coupled with zero-touch operations can help deliver superior customer experiences. Discover how.
Solution
30 Sep 2021
From data monetization to data clean rooms, learn how these key trends will shape the future of information services, enhancing CX and new revenue streams.
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18 Mar 2025
service
Enterprise Solutions
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Accelerate Enterprise Digital Transformation for Sustainable Change
We help align technology and investment goals and provide an enterprise digital transformation roadmap with intelligent solutions for sustainable change.
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Using Oracle cloud, our solution offers a real-time view into supply and production status, driving better implementation, quality control, and on-time delivery.
Solution
30 Apr 2025
Learn how TCS helped Telstra stay true to its T25 mission and transform network infrastructure to support Australia’s future high-speed connectivity needs.
Case Studies
25 Apr 2025
The business reciprocity model helps drive growth by creating collaborative opportunities, building strong partnerships, and enhancing efficiencies. Explore how.
White Paper
29 Apr 2025
Highlights
- Vodafone Portugal wanted to modernize its legacy marketing systems with a customer-centric infrastructure.
- TCS’ solution ensured a competitive edge for Vodafone Portugal through personalized marketing, leading to increased customer satisfaction.
- TCS helped Vodafone Portugal implement a Pega-based solution to gain intelligent insights and learn from real-time customer data.
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Overview
Vodafone Portugal wanted to modernize its legacy systems and enhance customer experience.
Vodafone Portugal, the second largest mobile operator in Portugal, and a subsidiary of Vodafone Group Plc, wanted to upgrade its legacy marketing systems with an intelligent, customer-centric, and flexible infrastructure. TCS partnered with Pega, an AI-led enterprise decisioning and workflow automation platform, to design a robust modernization solution.
Challenge
The client was using broadly segmented messaging for its customers, with limited context and long lead times, resulting in inconsistent customer experiences.
Vodafone Portugal needed to upgrade its legacy marketing systems with a strategic marketing solution to deliver superior experience to its subscribers. They wanted a solution that enabled a seamless shopping experience for subscribers across all channels. This would allow them to display relevant offers while also gaining the competitive advantage of increasing customer satisfaction through effective and personalized marketing.
Swipe LeftSwipe RightThis project was not only a technical upgrade but also a change in our mindset and the way we work. This project prepared us better for the future.
Ana Nascimento
Head of IT Delivery, Vodafone Portugal
Solution
Vodafone Portugal and TCS collaborated to radically rethink the telco’s marketing function.
TCS developed a Pega-based solution for end-to-end consulting, implementation, testing, and operations support during the migration for Vodafone Portugal. The solution integrated the marketing platform with business and operations support systems for real-time fulfillment of offers. TCS helped the client utilize the Pega platform for intelligent insights, next-best course of action prompts, and dynamic rule modifications. Based on real-time customer data and interactions, this allows the client to showcase customized offers tailored to the end customer's needs.
Business Outcome
This collaboration led to Vodafone Portugal strengthening and increasing their market share.
TCS’ commitment to excellent service, adaptability, ability to scale, along with a strategic partnership with Pega, helped Vodafone Portugal successfully modernize and upgrade its legacy marketing platform. TCS’ solution has helped the client establish and strengthen their industry leadership, continually innovate, realize the potential of new capabilities, and expand their product portfolio.
TCS’ solution resulted in:
- About 4x improvement in application performance through infrastructure and application optimization.
- Enhanced customer satisfaction and led to faster time to market.
- 75% increase in new sign-ups for subscribers.
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