Insurance firms have complex IT infrastructures, which are further complicated by the use of multiple legacy systems, making it increasingly challenging to deliver a seamless customer experience across multiple channels.
Insurance firms have also maintained separate tools and teams dedicated to designing and creating content, as well as processing online and offline conversation. A lack of integration affects the customer's omnichannel journey and hinders improvement.
TCS CJaaS is a real-time customer engagement solution designed to create, monitor, and deliver profile-based customer journeys.
The solution maintains customer engagement communication across all digital and physical channels from a centralized hub that drives the call to action for user behavior and customer attribution details. Key capabilities of the solution include: