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5 MINS READ

Srivathsan Karanai Margan

Domain Consultant, Insurance Research and Innovation Lab, BFSI

Suresh Aranala Krishnamurthy

Domain Consultant, Insurance Research and Innovation Lab, BFSI

HIGHLIGHTS

  • Chatbots are ubiquitous in the BFSI industry, where they are now the core representative of these firms for customer interactions.
  • We believe that chatbots can be used to do more than just interact with customers; they can engage with customers and persuade them in their decision making.
  • This white paper explores the need for persuasive chatbots for insurers and retirement plan providers (RPPs), how to design them, and their benefits for the industry.