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Retail / WHITE PAPER
Ryan McShera
Head, Multichannel Practice, Retail and Consumer Packaged Goods (CPG), North America, TCS
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Reimagining the digital shopping journey from discovery to post-purchase.
The digital shopping journey can be divided into four phases:
Discovery
Product Selection
Purchase
Post-Purchase
Retailers must identify specific areas within each phase to optimize customer experience.
Anticipatory Demand Intelligence for Improved Supply Chain Planning
Reimagining Retail Growth through Sustainable Practices
Predictive Infrastructure Optimisation for Proactive Operations
Perceptive Retail™: Enabling Personalization and Better CX