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Retail / WHITE PAPER
Ryan McShera
Head, Multichannel Practice, Retail and Consumer Packaged Goods (CPG), North America, TCS
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Reimagining the digital shopping journey from discovery to post-purchase.
The digital shopping journey can be divided into four phases:
Discovery
Product Selection
Purchase
Post-Purchase
Retailers must identify specific areas within each phase to optimize customer experience.
Leveraging No-buy Signals to Enrich Merchandising Decision-making
2/4Apoteket Transforms Ops for Healthcare Access and Business Growth
3/4AI in Retail: One Foundation, Three Revenue Streams
4/4AI in Retail: Bottom-up Approach for Supply Chain Resilience