At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
Retail / WHITE PAPER
Ryan McShera
Head, Multichannel Practice, Retail and Consumer Packaged Goods (CPG), North America, TCS
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Reimagining the digital shopping journey from discovery to post-purchase.
The digital shopping journey can be divided into four phases:
Discovery
Product Selection
Purchase
Post-Purchase
Retailers must identify specific areas within each phase to optimize customer experience.
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