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Retail / WHITE PAPER
Ryan McShera
Head, Multichannel Practice, Retail and Consumer Packaged Goods (CPG), North America, TCS
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Reimagining the digital shopping journey from discovery to post-purchase.
The digital shopping journey can be divided into four phases:
Discovery
Product Selection
Purchase
Post-Purchase
Retailers must identify specific areas within each phase to optimize customer experience.
Scale Retail Media Networks with Vertical AI Agents
Leveraging a Multi-cloud Strategy for Retail Agility and Innovation
Measuring the Social Impact of ESG Initiatives
Intelligent Task Management: Building Stores of the Future