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Personalize service and enhance customer experience with‘choose your own room’ concept

16 MINS READ

Premraj Agnello Furtado

Industry Advisor, Retail, TCS

Highlights

  • Businesses are enhancing digital capabilities to understand customers and allow them to choose and customize products and services.
  • The travel and hospitality segment has also started treading the same path, as customers expect choices in room selection and ancillary services.
  • Digitalization of guest identification can aid automating room allocation during self-check-in. Artificial intelligence and high-performance computing can enable hotel guests to choose the room of their choice.