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Product and Platform

MAXIMIZING PROMOTIONS ROI

Targeted and personalized promotions is key for enhancing retention, loyalty, and sales.

However, due to inadequate insights, manual spreadsheet-based processes, and disparate promotion engines for each channel, retailers lack the flexibility to track purchase behaviors and drive personalized promotions. This often ends up in low redemption rates and high customer churn.

TCS OmniStoreTM Marketing Hub is an AI-powered unified hub that helps marketing, merchandising, and category teams to seamlessly plan and execute both mass and personalized promotions across channels to drive customer loyalty and maximize promotion ROI. It empowers your business teams with the insights to create, manage, execute, and deliver unified and personalized offers across omnichannel touchpoints. Equipped with analytics on sales uplift projections and segment-specific offer recommendations, the platform enables business teams to negotiate better with suppliers and optimize their promotion depth to secure promotional funding and boost profitability.

The composable, experience-first design of the platform allows it to coexist with existing systems, enabling seamless real-time execution and redemption across channels.

Highlights

SALES
15%

increase in sales

ORDER VALUE
20%

uplift in average order value (AOV)

CHURN
10%

reduction in customer churn

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Features

Composable architecture for rapid innovation

End-to-end promotions management

Unified offers engine for all channels

Sophisticated AI for targeted promotions

Support for mass and personalized promotions

Comprehensive tracking of promotional performance

Intelligent analytics and insights

In Focus
Report

Unified commerce is the new default for omnichannel journeys

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White paper

Make every customer journey memorable with unified commerce

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Press Release

Duluth Trading Company transforms in-store checkout experiences with TCS OmniStore™

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Award

TCS OmniStore™ wins the Most Innovative Product at the 2023 CX Awards

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Recognition

award

Gold for Composable Commerce Applications

award

Most Innovative Product

award

Omnichannel Technology of the Year

award

Best AI-ML solution

Create offers that are hard to resist

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