TCS OmniStore™ Marketing Hub
Make every offer irresistible for shoppers
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Product and Platform
TCS OmniStore™
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TCS OmniStore™: A Unified Commerce Platform for Frictionless CX
TCS’ omnichannel retail commerce platform revolutionizes the way customers shop and helps retailers ensure frictionless and customer-centric experiences.
Related Insights
For maximizing store space ROI, we take a holistic space optimization approach aligned with brand perception and superior customer experience. Learn more.
Solution
30 Dec 2022
With TCS OmniStore™ , Kingfisher Plc transformed the unified commerce journey and modernized CX with features such as self-checkout and save-the-cart.
Customer Testimonial
21 Sep 2023
TCS' AI-powered composable commerce platform was recognized as an industry leader for leveraging emerging technologies to improve customer experience in retail.
Article
04 Apr 2023
MAXIMIZING PROMOTIONS' ROI
Targeted and personalized promotions are key for enhancing retention, loyalty, and sales.
However, due to inadequate insights, manual spreadsheet-based processes, and disparate promotion engines for each channel, retailers lack the flexibility to track purchase behaviors and drive personalized promotions. This often ends up in low redemption rates and high customer churn.
TCS OmniStoreTM Marketing Hub is an AI-powered unified hub that helps marketing, merchandising, and category teams to seamlessly plan and execute both mass and personalized promotions across channels to drive customer loyalty and maximize promotion ROI. It empowers your business teams with the insights to create, manage, execute, and deliver unified and personalized offers across omnichannel touchpoints. Equipped with analytics on sales uplift projections and segment-specific offer recommendations, the platform enables business teams to negotiate better with suppliers and optimize their promotion depth to secure promotional funding and boost profitability.
The composable, experience-first design of the platform allows it to coexist with existing systems, enabling seamless real-time execution and redemption across channels.
Personalized promotion in digital shopping.
Features
Composable architecture for rapid innovation
End-to-end promotions management
Unified offers engine for all channels
Sophisticated AI for targeted promotions
Support for mass and personalized promotions
Comprehensive tracking of promotional performance
Intelligent analytics and insights
Highlights
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15%
SALES
increase in sales
20%
ORDER VALUE
uplift in average order value (AOV)
10%
CHURN
reduction in customer churn
In Focus
Create offers that are hard to resist
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