- TCS OmniStore™
- Solution
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MAXIMIZING PROMOTIONS ROI
Targeted and personalized promotions is key for enhancing retention, loyalty, and sales.
However, due to inadequate insights, manual spreadsheet-based processes, and disparate promotion engines for each channel, retailers lack the flexibility to track purchase behaviors and drive personalized promotions. This often ends up in low redemption rates and high customer churn.
TCS OmniStoreTM Marketing Hub is an AI-powered unified hub that helps marketing, merchandising, and category teams to seamlessly plan and execute both mass and personalized promotions across channels to drive customer loyalty and maximize promotion ROI. It empowers your business teams with the insights to create, manage, execute, and deliver unified and personalized offers across omnichannel touchpoints. Equipped with analytics on sales uplift projections and segment-specific offer recommendations, the platform enables business teams to negotiate better with suppliers and optimize their promotion depth to secure promotional funding and boost profitability.
The composable, experience-first design of the platform allows it to coexist with existing systems, enabling seamless real-time execution and redemption across channels.
Composable architecture for rapid innovation
End-to-end promotions management
Unified offers engine for all channels
Sophisticated AI for targeted promotions
Support for mass and personalized promotions
Comprehensive tracking of promotional performance
Intelligent analytics and insights
Gold for Composable Commerce Applications
Most Innovative Product
Omnichannel Technology of the Year
Best AI-ML solution