Halfords decided to go ‘mobile first, cloud first' to simplify the customer journey.
As UK’s leading motoring and cycling services provider with 400 stores and 650 garages, Halfords Group is grounded in the physical world. Yet, the retailer has a desire to provide services and experiences that connect both the physical and digital.
“Our priority is to offer products and services that customers need at affordable prices and make the digital journey as simple as possible for them,” says Jo Hartley, Chief Financial Officer, Halfords. Taking this customer-centric approach, Halfords adopted a ‘mobile first, cloud first' agenda.
“We're really passionate about bridging the digital and physical worlds, particularly in the services area, which is a key part of our business strategy,” says Neil Holden, Chief Information Officer, Halfords. That’s why the retailer wanted to exit traditional, on-premises data centers and migrate its critical applications to the cloud.
Another important factor was that Halfords’ multiple servers and outdated infrastructure was proving to be costly. The legacy infrastructure was becoming inefficient, while technology upgrades were adding to costs. Multiple data centers and numerous vendor support models also made it difficult to coordinate between in-house and vendor teams to synchronize activities.