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Blackhawk Network’s VP, business transformation, Cara Renfroe, joins TCS’ Rakesh Kumar, BFSI unit head, and Nilendu Pattanaik, global head of Microsoft BizApps Practice, to explain how TCS transformed the gift card company’s customer engagement and global operations on Microsoft Dynamics 365 cloud.

Blackhawk Network is shaping the future of global branded payments—from QR code payment solutions and retail gift card programs to tailored incentives and reward programs.

The Silicon Valley-based company has been expanding its global footprint through numerous creative acquisitions. While each brought a wealth of benefits, the acquired companies’ existing processes and platforms challenged Blackhawk Network’s ability to optimize and scale its go-to-market strategy.

To address this issue, Blackhawk turned to TCS. With its extensive cloud experience, TCS transformed Blackhawk’s ERP and CRM systems in tandem, enabling the sales of one set of solutions and services to a global customer base at scale.

TCS’ Microsoft cloud transformation program helped Blackhawk Network:

  • Predict critical business insights
  • Reduce sales cycle
  • Close financial quarters faster
  • Improve order-to-cash cycle
TCS has enabled business transformation and process standardization that has allowed Blackhawk Network to globally unify its operations end-to-end and go-to-market strategy, which ultimately delivers a more seamless experience for our customers, partners, merchants, and employees worldwide.

VP of Business Transformation, Blackhawk Network