Solution
Cloud
Enabling Enterprise Agility & Resilience with a Robust Cloud Strategy
Highlights
- TCS AI VX Studio improves production by automating repetitive tasks like versioning and format conversion. It also aids in editing decisions, scene classification, and segmentation.
- It leverages artificial intelligence to efficiently manage moderate content at scale, thereby ensuring trust and safety by detecting sensitive or inappropriate content. It allows for the adjustment of rules to align with regional standards and platform policies.
- The solution’s content processing and enrichment capabilities include automated metadata generation, single-click localization, AI video clipping, sentiment analysis, compliance and insight generation, large scale content processing, and other enrichment functions.
- The platform performs automated checks to detect glitches, audio issues, black frames, and compliance violations prior to publishing. This process minimizes human effort while maintaining consistency.
In this article
Overview
TCS AI VX Studio is built to revolutionize content processing, enrichment, moderation, and automating workflows.
TCS’s AI VX Studio is a comprehensive media solution that leverages AWS’s cutting-edge services, including Amazon Bedrock, SageMaker, Rekognition, Transcribe, Comprehend, and Elemental along with AWS serverless architecture and scalability using high performance compute (HPC). It also leverages a modular suite of services from Intel and Nvidia along with enhanced TCS in-house capabilities to offer a differentiated experience augmented with TCS video prompt engineering and media processing experts from TCS global delivery centers.
The solution is applicable for all industries that leverage media content in their business life-cycle like media, banking and financial services, edtech, life science and health care, manufacturing, retail, and travel and logistics. Its use-case scenarios include video analytics, curated travel content, medical consultation summary, localization, compliance check, summarization, and talk to media.
Challenges
Media content has to grapple with evolving audience demands, fragmented workflows, and rising content volume.
Various other real and growing challenges also come in the way of media content. These include:
- Scalability: Manual workflows struggle to keep pace with the surge in multi-format, multi-language content demands.
- Operational inefficiencies: Disconnected tools and siloed teams slow down production, localization, and distribution cycles.
- Audience engagement: Lack of real-time insights and personalization impacts fan engagement and monetization potential.
Solution
AI-powered media operations platform tailored to streamline, scale, and smarten content workflows
Our solution leverages AI and Generative AI (GenAI) to automate and enhance end-to-end media supply chain operations—from content ingestion to distribution. It enables smart tagging, summarization, moderation, and quality analysis at scale. The platform also includes capabilities for social sentiment analysis, fan engagement insights, and player behavior tracking, providing value for sports media. Being cloud-native and modular, it seamlessly integrates with existing systems, accelerates go-to-market timelines, and ensures consistent output across platforms and regions.
Benefits
TCS AI VX Studio accelerates your time to market, optimizes costs, and enhances scalability for your business.
It offers these advantages:
- Accelerated time to market: Transform new content, services, and monetization models with AI-driven automation that shortens production and distribution timelines.
- Reduced total cost of ownership: Leveraging AI, GenAI, Agentic AI, it reduces dependency on manual workflows and human-intensive tasks. Our globally distributed delivery model, including offshore operations, lowers operational costs and provides 24x7 scalability without compromising on quality.
- Scalable, future-proof: The solution is designed with a modular, cloud-native architecture that supports evolving media formats, regional expansion, and new use cases—ensuring long-term adaptability and · and return on investment.
- Accelerated operational readiness: With pre-built AI templates, automation blueprints, and integrations, organizations can quickly onboard or deploy it in their cloud environment and go live with minimal disruption.
- Optimized hyper automation with AI and GenAI: Our solution integrates traditional AI, Gen AI, and emerging agentic AI capabilities along with Intel and Nvidia libraries and services, to automate the entire media supply chain.
- Customizable suite of services: Our solution offers a plug-and-play suite of services. This modularity allows clients to adopt what they need, scale effortlessly, and evolve with changing business requirements without major reengineering.
TCS advantage
Gain an edge with our unparalleled industry experience, contextual knowledge, strong partnership, and extensive subject matter expertise.
A partnership with TCS comes with many advantages:
- Unified experience of technology and human touch: We combine the efficiency and scale of AI with the contextual insights of TCS Global Delivery Centers’ professionals to speed up content processing and moderation. This approach ensures nuanced decision-making for complex media tasks localization, compliance and brand alignment. The human-in-the-loop model enhances trust, quality, and accountability.
- Strategic collaboration: Leverage our deep domain expertise and commitment to co-innovation for long-term success
- Accelerated Innovation: Access to cutting-edge AI, GenAI, agentic AI capabilities, purpose-built for media operations