POSSIBLE 2025: Meet TCS Interactive at the Marketing Event and Expo

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We’re ready for all the possibilities at POSSIBLE.

TCS Interactive is excited to share our vision of engineering creativity at POSSIBLE, a marquee event for the marketing community that brings together key decision-makers for inspiring keynotes, immersive meetups, and interactive sessions on everything from agentic AI to retail media to brand building.

As a platinum partner for the April 28-30 event at the Fontainebleau Hotel in Miami Beach, we can’t wait to hear from industry leaders and innovators and engage with customers, prospects, and partners.

Join us in Miami Beach

TCS Interactive’s Andrew Essex is hosting a thought leadership session on the critical alignment between the CMO and CIO for driving enterprise growth amid today’s dynamic business environment. Andrew will sit down with the Mondelez power duo, Jon Halvorson and Tina Vaswani, as they explore how marketing and technology leaders can break down silos, foster collaboration, and deliver innovative solutions. The panel will dive into real-world examples of how integrated strategies between the CMO and CIO offices lead to seamless customer experiences, operational efficiency, and measurable business impact.

Title: Bridging the Gap: Aligning the CMO and CIO for Enterprise Growth

Date: Tuesday, April 29, 2025

Time: 5:05 pm – 5:35 pm ET

Venue: Vision Hall

Panel

Tina Vaswani

Vice President, Consumer Solutions, Mondelez Internat

Tina Vaswani is a seasoned technology leader with over 20 years of experience driving digital transformation in the consumer goods industry. As Vice President of Consumer Solutions at Mondelez, she leads the technology strategy and implementation of an integrated tech stack to enhance digital marketing. Her work plays a pivotal role in Mondelez’s Consumer Digital Transformation journey, led by the office of the CMO, with a strong focus on consumer engagement and personalization, leveraging AI.

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Jon Halvorson

SVP and Digital Commerce, Mondelez International 

Jon Halvorson joined Mondelēz International in 2017. In his current capacity, he is responsible for creative agency relationships, A&C optimization, working media investments, data strategy, and digital marketing across the company’s amazing portfolio of brands, including OREO, Cadbury, Milka, and Trident.

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Andrew Essex

Senior Managing Partner, TCS Interactive

Andrew is the Senior Managing Partner of TCS Interactive. He's the former Chief Executive Officer of the Tribeca Film Festival and founding CEO of DrogaS, arguably the most celebrated marketing services agency on the planet, AdAge, AdWeek "Agency of the Decade."

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Join TCS’ Serge Vatin-Perignon for a panel discussion that will deep dive into aligning thought leadership with brand and marketing strategy. The panel will explore the challenges CMOs face today:

In identifying strategic themes and topics business audiences care about most
Securing stakeholder support and alignment of goals
Amplifying messages across media and measuring campaign success.

Attendees will gain insights into crafting compelling narratives that position their business as an industry authority while delivering both immediate and long-term value.

Title: CMO Insights: The Art of Thought Leadership from Insight to Influence

Date: Monday, April 28, 2025

Time: 2:30 pm – 3:15 pm ET

Venue: Coastal Center 2^nd Floor – Deep Dive – Shore 1-2

Let’s connect at POSSIBLE!

We’d love to meet you for C-suite engagements at our poolside cabana (25) and at our indoor expo lounge (413).

Reach out to:

Elena Dussaq, Senior Partner of Operations, TCS Interactive

Email: elena.dussaq@tcs.com

LinkedIn: https://www.linkedin.com/in/elena-dussaq-cash-977a6b23

We hope to see you there! Let’s see what’s possible in marketing together.

For any queries, reach out to us at tcsinteractive.marketing@tcs.com

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TCS is here to make a difference through technology.

We’re in it for good, driving positive change for the benefit of all.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

TCS is here to make a difference through technology.

We’re in it for good, driving positive change for the benefit of all.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

TCS Interactive at POSSIBLE 2025

Service

We’re ready for all the possibilities at POSSIBLE.