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Sandeep Banyal

Principal Partner – MarTech, TCS Interactive

Natarajan Baskaran

Global Head, DX Business, TCS Interactive


  • Nowadays, data is instrumental for an enterprise to be successful. This is largely due to changes in customers’ behaviors and the way they are embracing new modes of interaction.
  • Enterprises are exploring customer data platforms (CDPs) that offer 360-degree views of the customer so they can deliver exceptional customer experiences.
  • CDPs give enterprises access to the various dimensions of customer data and employ technologies to construct and deconstruct data in real time; all of this helps improve data prolificacy and predictability.