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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

    Discover all solutions
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      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

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      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
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      03 Jun 2025 Virgin Atlantic and TCS Extend Two-Decade Partnership to Modernize Airline Operations with AI-led Solutions
      22 May 2025 TCS to Steer Cloud Migration Program for Finnish Telecom Leader DNA in a Five-Year Partnership
      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      View all
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      10 Jun 2025 TCS Recognized as 2025 Databricks Delivery Excellence Partner of the Year
      05 Jun 2025 Points of Light Names TCS One of the 50 Most Community-Minded U.S. Companies
      27 May 2025 TCS Strengthens Focus in the Middle East Region with New Facility in Oman
      View all
    • Analyst recognition

      Recent recognitions

      10 Jun 2025 TCS BaNCS Positioned as a Leader in the Gartner® Magic Quadrant™ for Retail Core Banking Systems, Europe
      26 May 2025 TCS Recognized as a Leader in Managed Detection and Response Services by Everest Group
      16 May 2025 TCS Recognized as a Leader in Custom Application Development Services by Everest Group
      View all
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      23 Jun 2025 TCS at HPE Discover Las Vegas 2025
      18 Jun 2025 Sustainability: The Evolution Driving Business Growth
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    What we do
    • Overview Press tab for submenu items

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
      • Manufacturing
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      • Travel and Logistics
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      • Artificial Intelligence
      • Cloud
      • Cognitive Business Operations
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      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
      • TCS AI WisdomNext™
    Overview
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    • TCS Interactive
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  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
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    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
      • Alliances
    • Research & Innovation
      • TCS Research
      • TCS Pace™
    • Our Brand
    Overview
  • About Us expand here
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  • Research & Innovation expand here
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  • Our Brand
  • Insights
    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
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    • Global studies
    • Topics
      • Metaverse
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    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
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      Find the latest news about TCS in our Newsroom

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      Discover more
    • Press releases

      Recent Press releases

      03 Jun 2025 Virgin Atlantic and TCS Extend Two-Decade Partnership to Modernize Airline Operations with AI-led Solutions
      22 May 2025 TCS to Steer Cloud Migration Program for Finnish Telecom Leader DNA in a Five-Year Partnership
      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      View all
    • News alerts

      Recent News

      10 Jun 2025 TCS Recognized as 2025 Databricks Delivery Excellence Partner of the Year
      05 Jun 2025 Points of Light Names TCS One of the 50 Most Community-Minded U.S. Companies
      27 May 2025 TCS Strengthens Focus in the Middle East Region with New Facility in Oman
      View all
    • Analyst recognition

      Recent recognitions

      10 Jun 2025 TCS BaNCS Positioned as a Leader in the Gartner® Magic Quadrant™ for Retail Core Banking Systems, Europe
      26 May 2025 TCS Recognized as a Leader in Managed Detection and Response Services by Everest Group
      16 May 2025 TCS Recognized as a Leader in Custom Application Development Services by Everest Group
      View all
    • Events

      Upcoming events

      10 Aug 2025 TCS BaNCS at COBA 2025, Brisbane, Australia
      23 Jun 2025 TCS at HPE Discover Las Vegas 2025
      18 Jun 2025 Sustainability: The Evolution Driving Business Growth
      View all
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    THE VENETIAN CONVENTION AND EXPO CENTER, LAS VEGAS

    TCS at Adobe Summit 2024

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    Services

    TCS Interactive This will open an overlay

    Enabling Enterprise Agility & Resilience with a Robust Cloud Strategy

    Read how TCS helps enterprises create a unique strategy for their cloud transformation journey, enabling business agility and resilience.
    Learn More
     about Enabling Enterprise Agility & Resilience with a Robust Cloud Strategy
    modernized-underwriting-platform-insurance-solution
    Related Insights
    POSSIBLE 2025: Meet TCS Interactive at the Marketing Event and Expo
    Join us at the marketing event in Miami for expert panels and interactive sessions on challenges CMOs face today, agentic AI, retail media, and brand building.
    Events
    10 Apr 2025
    TCS Interactive at Adobe Summit 2025 
    Join us at the Adobe Summit in Las Vegas for a lively discussion on digital experience offerings, AI and generative AI-enabled customer experience, and more.
    Events
    01 Jan 2025
    Taking immersive experiences higher with AI
    Learn how AI in AR/VR will accelerate the potential of these applications and make immersive technologies more user-friendly to deliver solid business value.
    White Paper
    13 Feb 2025

    Lead with experience and grow with TCS Interactive

    We celebrate our partnership with Adobe, an alliance going strong for more than a decade. We were thrilled to be part of the Adobe Summit—a premier digital experiences conference bringing experience makers together to share insights, innovative ideas, and real-world success stories. The summit was an in-person and online event with keynotes from top digital experience leaders, more than 200 sessions, hands-on labs, preconference training, networking activities, and more. 

    At TCS, we understand that experiences matter, and that timing is everything in this fast-paced world.​ TCS Interactive harmonizes design and technology so brands can create extraordinary experiences that stand the test of time and pave the road to success. Our offerings are backed by award-winning design, rooted in intelligent technology, and enriched by data and human ingenuity. 

    We had an exciting program for the three-day event.

    Booth activities

    We gave a peek into what travel experiences will be like in the age of spatial computing and AI at our booth #560 at the Adobe Summit Community Pavilion.

    Demos

    Through our demos, we helped people get an experience of:

    1. Immersive commerce.
    2. Smart marketing concierge powered by TCS TwinX™.
    3. Insights-driven engagement.

    Speaking session

    We hosted an hour-long insightful panel discussion on how embracing GenAI could be a game changer for customer experiences. Our esteemed panelists were:

    Speakers

    Swipe Left
    Swipe Right

    Greg Stuart

    CEO, MMA Global

    Greg Stuart is the CEO of MMA Global, the leading industry-body focused on architecting the future of marketing for CMOs.

    Know More  About Greg Stuart

    Rachel Mercer

    MD, Customer Experience & Design, JP Morgan Chase

    Rachel is currently a Head of Design leading Lending Innovation within JP Morgan Chase, a recent transition from her prior role leading e-Commerce and Offers.

    Know More  About Rachel Mercer

    Amit Manurkar

    VP, Digital Content & MarTech, Marriott International

    Amit is an avid traveler fulfilling his travel dreams through a decade long career in travel & hospitality industry.

    Know More  About Amit Manurkar

    Preeti Patel

    Sr. Partner Technology, TCS Interactive

    Preeti Patel has over 20 years of experience advising industry leaders and steering mission-critical digital transformation initiatives.

    Know More  About Preeti Patel

    Networking at our hospitality suite

    Our hospitality suite at The Palazzo provided just the right setting for networking with our clients and prospects. We had meaningful discussions on the challenges of digital transformation that businesses face today and explored how we can help them solve their business problems with our technology know-how and domain expertise. 

    For more, connect with us at tcsinteractive.marketing@tcs.com

      

    Related reading

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    Generative AI and its Impact on Marketing

    White Paper | 05 Jun 2023   Opens in new tab

    Experience 4.0: Six Features that Elevate Your Customer Experience

    White Paper | 04 Jul 2023   Opens in new tab

    Endurance, Strength, and Adaptability—Qualities of Marketing Fitness

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    Customer Data Platform: Shaping Real-time Enterprises

    White Paper | 30 Aug 2023   Opens in new tab

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