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Natarajan Baskaran

Global Head, DX Business, TCS Interactive


  • Getting customer experience (CX) right is key to business growth, increased market share, and higher revenues.
  • Customer experience is the perception of your brand based on every interaction and every touchpoint throughout the customer journey.
  • Experience 4.0 is purpose-led, sustainable, immersive, and inclusive, created with ethical deep learning and artificial intelligence, and finding the right balance of the 3 Ps: purpose, profit, and personalization.