Tata Consultancy Services’ award-winning app now lets fans track both virtual and in-person runners.
NEW YORK | MUMBAI, October 22, 2021: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization and title sponsor of the TCS New York City Marathon, and New York Road Runners (NYRR), the world’s premier community running organization, launched the official 2021 TCS New York City Marathon app. For the first time, the new version of the app allows fans to simultaneously track runners on the racecourse as well as those who are competing virtually from anywhere in the world.
The 50th running of the TCS New York City Marathon will take place on November 7 and the Virtual Marathon from October 23 to November 7.
The 2021 TCS New York City Marathon App is a true hybrid platform that enables in-person and virtual runners, along with their supporters and spectators, to share in the marathon experience. Virtual runners will appear on the marathon course map in red and in-person runners will be in blue. Elapsed time and pace will be available for all runners, every 5K of their respective races. In addition, a new Marathon City: 3D Map feature uses Augmented Reality (AR) technology to allow everyone to experience the marathon course map as never before.
Virtual runners can share their GPS location with two spectators, so they can be tracked wherever in the world they are running the marathon. All other spectators tracking virtual runners will see their location that corresponds with the distance they have covered on the TCS New York City Marathon racecourse. For example, virtual runners between miles 16 and 18 will appear to be running up First Avenue in the app.
The location and estimated finishing time of in-person runners will be calculated based on performance of training runs and past marathons. This enhanced tracking capability will create the most accurate opportunities for spectators to catch runners live on the course.
“As we return to the iconic TCS New York City Marathon racecourse across the city’s five boroughs, we are witnessing the race experience transform like never before,” said Surya Kant, Chairman of North America, TCS. “Our 2021 Marathon App is filled with innovations that will help make this year’s event a truly global experience, bringing both in-person participants as well as virtual runners across the world together on one platform.”
“Together with our title partner TCS, we are looking forward to making the 50th running of the TCS New York City Marathon the most technologically advanced marathon in history,” said Christine Burke, Senior Vice President, Strategic Partnerships and Runner Products, NYRR. “This will be a historic year for the event in so many ways, and as we embark on another eight years with TCS, there’s no better way to have them engage with our runners than through their most innovative marathon app ever.”
The TCS New York City Marathon app features additional enhancements to create a more immersive experience for virtual runners.
Marathon City: 3D Map Details
Runners, spectators and fans can explore the TCS New York City Marathon course map in AR through the Marathon City: 3D Map, including:
· Points of interest along and around the racecourse
· Race day starting times for various groups
· Elevation changes along the course
· Interactive map showing the Start Village in Staten Island
This new AR experience was created by TCS in a stylized “low-poly” design similar to Marathon City: Sprint to Win and Marathon City: Spin to Win, two inclusive gaming experiences that mimic racing the last 100 meters of the TCS New York City Marathon racecourse through Central Park.
Other Key Features
To download the TCS New York City Marathon App powered by Tata Consultancy Services, go to the Apple App Store or the Google Play Store.
Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.
A part of the Tata group, India's largest multinational business group, TCS has over 528,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $22.2 billion in the fiscal year ended March 31, 2021 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit www.tcs.com.
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