Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
PRESS RELEASE
You have these already downloaded
We have sent you a copy of the report to your email again.
Mumbai, May 20, 2015: The Indian school students are rapidly adopting and adapting to a Digital lifestyle to succeed in a global economy where the Default is Digital. This was the clear trend established by the TCS GenY Study 2014-15, conducted by Tata Consultancy Services, (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting and business solutions organization across 14 cities in India.
Today’s high school students lead gadget-rich lifestyles; are heavy internet users; and are active on social media channels to stay well-informed with current affairs and keep in touch with family and friends, revealed the study. There are not many variations in choices or usage patterns when it comes to gender of the student.
Ajoy Mukherjee, EVP & Head of Global HR said, “The need to be constantly aware, always connected and make informed choices is in the basic DNA of the post-millennial students. The TCS GenY Survey findings provide us with essential information to prepare ourselves to provide them with exciting career opportunities.”
The findings of TCS GenY Study 2014-15, India’s largest survey of over 12,365 high school students across 14 Indian cities, reveal that the ‘post-millennial’ population is very social by nature and over 75% spend an hour online every day.
However, today’s youngsters still consider face-to-face or in-person communication as the most preferred way of communication with friends (36%), though 46% of the respondents said they digitally stayed in touch using video chat. When it comes to Instant messaging, WhatsApp is by far the most popular instant messaging platform (58%) followed by SMS (20%). Desktops/home PC and laptops are the most popular mode of accessing the internet (55%), followed by smart phones (30%).
TCS GenY Survey 2014-15 Highlights:
WHAT: The GenY Survey 2014-15 conducted by Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) the leading IT services, consulting and business solutions firm, India’s largest IT solutions provider, is among the largest youth surveys of its kind in India. The survey was conducted across 14 Indian cities - Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Kochi, Kolkata, Lucknow, Mumbai, Nagpur and Pune, with a total base of 12,365 high school students in the age group of 12-18 years. The primary data was collected from the participants by means of a questionnaire at each of the locations. TCS carried out this survey amongst these school students to capture trends, pulse and adaptation of these youth to changing digital technology.
WHEN: TCS GenY Survey 2014-15 was undertaken from July to November 2014 during the nationwide TCS IT Wiz program, to get a pulse of the digital habits of school students from class 8-12 to capture the changing trends of the youth across the Nation with a focus on technology. The objective was to comprehend and compare the difference between school students in the major metros and mini metros of India. The TCS GenY Survey 2014-15 is one of the most comprehensive school level studies of this scale, in India, to capture information access trends, social networking preferences, career interests etc.
HOW: The surveys questionnaire comprised sections such as:
Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 56 years. Its consulting-led, cognitive powered, portfolio of business, technology and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.
A part of the Tata group, India's largest multinational business group, TCS has over 601,000 of the world’s best-trained consultants in 55 countries. The company generated consolidated revenues of US $29 billion in the fiscal year ended March 31, 2024, and is listed on the BSE and the NSE in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit www.tcs.com.
corporate.communications@tcs.com
saxena.kritika@tcs.com
+91 22 6778 9999
shreya.bhandary@tcs.com
+91 22 67789098
y.tham@tcs.com
+65 9720 9005
tiffany.fisher@tcs.com
+1 416 456 7650
alma.leal@tcs.com
+521 55 2095 6098
francesca.newby@tcs.com
+61 414 902 440
roland.bagen@tcs.com
+46 70 3178024
douglas.foote@tcs.com
+81 80 2115 0989
pragya.priyadarshini@tcs.com
+971 528656700
priyanka.mehta@tcs.com
+44 7921493382
andrew.corcione@tcs.com
+1 646 617 8221
TCS Partners with Denmark’s Largest Retailer, Salling Group, to Drive Digital Transformation and AI Enabled Cloud Migration
Council of Europe Development Bank Partners with TCS to Transform Reconciliation Processes
Virgin Atlantic and TCS Extend Two-Decade Partnership to Modernize Airline Operations with AI-led Solutions
TCS to Steer Cloud Migration Program for Finnish Telecom Leader DNA in a Five-Year Partnership