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Brings Start-Up Culture to Enterprise Clients With World Class Designers, Engineers and Business Consultants Reimagining Industries Through Digital Technologies

SANTA CLARA | MUMBAI, Feb 17, 2016: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading global IT services, consulting and business solutions organization, today announced the launch of its Digital Reimagination Studio in Santa Clara, designed to help customers and partners rapidly ideate bold new innovations and build industry changing concepts.

This new facility brings a start-up culture to large enterprise clients, expanding TCS’ current footprint in Santa Clara by leveraging the best of world class creative, design, engineering, and business domain experts. With digital and disruptive forces fundamentally changing most global sectors – at unprecedented speeds – new models of business transformation and client engagement are needed. The TCS Digital Reimagination Studio enables customers to maximize the benefits of digital technologies via rapid product prototyping in Silicon Valley style garages and workspaces that foster creativity and extremely agile collaboration.

“Digital is now pervasive and an unstoppable force that is changing many industries we know today. The creative-led teams and processes we are pioneering in our new TCS Digital Reimagination Studio in Silicon Valley will set the standard for our industry,” said N. Chandrasekaran, CEO and Managing Director, TCS. “We are pleased to extend these capabilities to our customers and look forward to many Digital Reimagination™ client engagements in the months and years to come.”

The TCS Digital Reimagination Studio will create meaningful innovations by leveraging a human-centered systemic approach to reimagining industry business models, products and services, customer segments, channels, business processes, and workplaces. The proprietary creative process used in the Studio guides the joint TCS-Customer and partner teams through Discover, Define, Refine, and Deliver phases. The rapid-prototyping methods, combined with continuous iteration, will create bold new innovations to not only meet customer needs, but impact industries in unique and novel ways.

About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT servicesconsulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of  IT,  BPS,  infrastructure,  engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 285,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $11.6 billion for year ended March 31, 2013 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at

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