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Tata Consultancy Services’ AI/Machine Learning-Powered Customer Analytics, CDP Software Turns Customer Data into Personalized Interactions and Experiences

NEW YORK, April 29, 2022: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has been positioned as a “Major Player” in the IDC MarketScape for Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 20221 report. TCS’ CDP solution, TCS Customer Intelligence & Insights™ (CI&I) software, has also been certified as a RealCDP™ by the CDP Institute.

The IDC MarketScape recognition is based on TCS’ customer data platform capabilities. The IDC MarketScape recommended, “Consider TCS Customer Intelligence & Insights™ if one of the top challenges you are addressing is establishing a 360-degree customer view, managing customer data, or improving customer journey analytics and orchestration — specific for your industry. Customers in the financial services, retail, and consumer brand industries looking for an AI/ML CDP backed by proven SI expertise should consider TCS a strong choice.”

TCS' CI&I product brings together AI powered real-time customer analytics, loyalty management, and CDP capabilities in industry specific solutions to drive customer engagement through omni-channel personalized and real-time experiences,” said David Wallace, Research Director, IDC.

CI&I has also been certified as a RealCDP by CDP Institute. The RealCDP certification is reserved for CDP platforms that successfully pass a comprehensive evaluation set forth by the CDP Institute, a vendor-neutral organization dedicated to helping companies manage customer data. The Institute recently conducted its RealCDP audit and awarded CI&I the 2022 RealCDP Certificate for meeting its rigorous standards.

“TCS’ CI&I is one of the few CDPs that offer Loyalty Management and Customer Analytics modules as part of its solution. With integrated AI, real-time next-best actions, and customer journey orchestration, CI&I takes a very analytical approach to building a CDP, it’s beautiful,” said Vernon Tirey, Principal, CDP Institute.

CI&I is an AI-driven real-time customer analytics, CDP, and loyalty management software solution that turns customer data into personalized interactions and experiences at every point along the customer’s journey. It includes prebuilt, industry-specific use cases that deliver actionable customer insights, predictions, and next-best actions for verticals such as banking, insurance, retail, and communications to increase offer acceptance, cross sell and upsell, loyalty, and ultimately customer lifetime value.

After a rigorous auditing process, we are thrilled to see CI&I certified as a RealCDP – validating the world-class quality and commitment for which TCS is known – which, together with TCS being named as a Major Player in the IDC MarketScape, reflects the success of our industry-based product strategies with AI at the center,” said Ashvini Saxena, Global Head, TCS Digital Software & Solutions.

About Tata Consultancy Services (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.

A part of the Tata group, India's largest multinational business group, TCS has over 592,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $25.7 billion in the fiscal year ended March 31, 2022, and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit

About CDP Institute

The Customer Data Platform Institute was founded by David Raab (who coined the term customer data platform in 2013) to explain the CDP category to potential users, technology companies, media, and others. RealCDP™ is a certification program managed by the CDP Institute to certify products that include a defined set of features required to perform the functions that most users expect from a CDP.  

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

[1] IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment, IDC #US48858321, March 2022

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