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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

    Discover all solutions
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      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

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      22 May 2025 TCS to Steer Cloud Migration Program for Finnish Telecom Leader DNA in a Five-Year Partnership
      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
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      27 May 2025 TCS Strengthens Focus in the Middle East Region with New Facility in Oman
      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      View all
    • Analyst recognition

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      26 May 2025 TCS Recognized as a Leader in Managed Detection and Response Services by Everest Group
      16 May 2025 TCS Recognized as a Leader in Custom Application Development Services by Everest Group
      16 May 2025 TCS Named a Leader in Application Management Services by Everest Group
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    What we do
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      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
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      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
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    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
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    • Quartz™ – The Smart Ledgers™
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  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
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      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

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    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
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      • India
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      • Argentina
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      • Ecuador
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      • Peru
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      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      22 May 2025 TCS to Steer Cloud Migration Program for Finnish Telecom Leader DNA in a Five-Year Partnership
      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      View all
    • News alerts

      Recent News

      27 May 2025 TCS Strengthens Focus in the Middle East Region with New Facility in Oman
      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      View all
    • Analyst recognition

      Recent recognitions

      26 May 2025 TCS Recognized as a Leader in Managed Detection and Response Services by Everest Group
      16 May 2025 TCS Recognized as a Leader in Custom Application Development Services by Everest Group
      16 May 2025 TCS Named a Leader in Application Management Services by Everest Group
      View all
    • Events

      Upcoming events

      16 Jun 2025 TCS at International Paris Air Show 2025
      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      11 Jun 2025 TCS at UK’s Future of Utilities Summit 2025
      View all
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      Tata Consultancy Services Limited
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    • Press Release

    TCS Named a Major Player in IDC MarketScape and as RealCDP™ by CDP Institute for its TCS Customer Intelligence & Insights™ Software

    Share TCS Named a Major Player in IDC MarketScape and as RealCDP™ by CDP Institute for its TCS Customer Intelligence & Insights™ Software
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    Tata Consultancy Services’ AI/Machine Learning-Powered Customer Analytics, CDP Software Turns Customer Data into Personalized Interactions and Experiences

    NEW YORK, April 29, 2022: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has been positioned as a “Major Player” in the IDC MarketScape for Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 20221 report. TCS’ CDP solution, TCS Customer Intelligence & Insights™ (CI&I) software, has also been certified as a RealCDP™ by the CDP Institute.

    The IDC MarketScape recognition is based on TCS’ customer data platform capabilities. The IDC MarketScape recommended, “Consider TCS Customer Intelligence & Insights™ if one of the top challenges you are addressing is establishing a 360-degree customer view, managing customer data, or improving customer journey analytics and orchestration — specific for your industry. Customers in the financial services, retail, and consumer brand industries looking for an AI/ML CDP backed by proven SI expertise should consider TCS a strong choice.”

    “TCS' CI&I product brings together AI powered real-time customer analytics, loyalty management, and CDP capabilities in industry specific solutions to drive customer engagement through omni-channel personalized and real-time experiences,” said David Wallace, Research Director, IDC.

    CI&I has also been certified as a RealCDP by CDP Institute. The RealCDP certification is reserved for CDP platforms that successfully pass a comprehensive evaluation set forth by the CDP Institute, a vendor-neutral organization dedicated to helping companies manage customer data. The Institute recently conducted its RealCDP audit and awarded CI&I the 2022 RealCDP Certificate for meeting its rigorous standards.

    “TCS’ CI&I is one of the few CDPs that offer Loyalty Management and Customer Analytics modules as part of its solution. With integrated AI, real-time next-best actions, and customer journey orchestration, CI&I takes a very analytical approach to building a CDP, it’s beautiful,” said Vernon Tirey, Principal, CDP Institute.

    CI&I is an AI-driven real-time customer analytics, CDP, and loyalty management software solution that turns customer data into personalized interactions and experiences at every point along the customer’s journey. It includes prebuilt, industry-specific use cases that deliver actionable customer insights, predictions, and next-best actions for verticals such as banking, insurance, retail, and communications to increase offer acceptance, cross sell and upsell, loyalty, and ultimately customer lifetime value.

    “After a rigorous auditing process, we are thrilled to see CI&I certified as a RealCDP – validating the world-class quality and commitment for which TCS is known – which, together with TCS being named as a Major Player in the IDC MarketScape, reflects the success of our industry-based product strategies with AI at the center,” said Ashvini Saxena, Global Head, TCS Digital Software & Solutions.

    About Tata Consultancy Services (TCS)

    Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.

    A part of the Tata group, India's largest multinational business group, TCS has over 592,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $25.7 billion in the fiscal year ended March 31, 2022, and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit www.tcs.com

    About CDP Institute

    The Customer Data Platform Institute was founded by David Raab (who coined the term customer data platform in 2013) to explain the CDP category to potential users, technology companies, media, and others. RealCDP™ is a certification program managed by the CDP Institute to certify products that include a defined set of features required to perform the functions that most users expect from a CDP.  

    About IDC MarketScape

    IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

    [1] IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment, IDC #US48858321, March 2022

    TCS Media Contacts

    Asia Pacific

    Email: wenjian.lin@tcs.com

    Phone: +65 9695 9948

    Australia and New Zealand

    Email: Kelly.ryan@tcs.com

    Phone: +61 422 989 682

    Canada

    Email: tiffany.fisher@tcs.com

    Phone: : +1 416 456 7650 

    Europe

    Email: joost.galema@tcs.com

    Phone: +31 615 903387

    India

    Email: vanshika.sood@tcs.com

    Phone: +91 22 67789098

    Email: saxena.kritika@tcs.com

    Phone: +91 22 6778 9999

    Middle East & Africa

    Email: s.hasneen@tcs.com

    Phone: +00971567471988

    Japan

    Email: douglas.foote@tcs.com

    Phone: +81 80 2115 0989

    Latin America

    Email: alma.leal@tcs.com

    Phone: : +569 6170 9013

    UK

    Email: peter.devery@tcs.com

    Phone: +44 20 3155 2421

    USA

    Email: james.sciales@tcs.com

    Phone: +1 917 981 7651

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