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TCS Named the Official Technology Consulting Partner of the 2013 Boston Marathon and the Boston Athletic Association


TCS Sponsors the Boston Marathon for the Fourth Consecutive Year

Boston | Mumbai, April 12, 2013: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today, announced that it is the official technology consulting partner of the Boston Athletic Association and the 2013 Boston Marathon to be held on Monday, April 15, 2013.

The partnership will kick off at the three-day John Hancock Sports and Fitness Expo held at the John B Hynes Convention Center. TCS will also sponsor four information kiosks and tables frequented by marathon runners and spectators throughout the race weekend.

“Marathon runners are inherently dedicated, well-prepared and persistent; these are traits that I encourage our employees to emulate each and every day,” said N Chandrasekaran, CEO and MD, TCS. “We are proud to say that TCS will field 20 runners, including TCS employees and clients, in this year’s race.”

TCS is also the exclusive information technology sponsor of the Bank of America Chicago Marathon (October 13, 2013) and the official IT consulting sponsor of the ING New York Marathon (November 3, 2013). This is the fourth year that TCS will participate in all three major US marathons.

In conjunction with these partnerships, TCS will actively engage in increasing awareness of heart disease. This year, TCS will be raising funds for the American Heart Association by providing onlookers at Copley Square with cowbells in exchange for a suggested $1 donation. The company is also encouraging all of its associates to participate in events, raise funds and focus on preventing heart disease and stroke through simple lifestyle changes.  

“We are pleased to be sponsoring the Boston Marathon for another year and providing race updates to spectators at our various information stations,” said Surya Kant, President, TCS’ North AmericaUK and Europe. “In addition, the marathon is our opportunity to give back to the community through our partnership with the American Heart Association.”

About the Boston Athletic Association (BAA)
Established in 1887 and now in its 125th Anniversary year, the Boston Athletic Association is a non-profit organization with a mission of managing athletic events and promoting a healthy lifestyle through sports, especially running. The BAA’s Boston Marathon is the world's oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial. The Boston Marathon is part of the World Marathon Majors, along with the international marathons in Tokyo, London, Berlin, Chicago, and New York City. The 117th Boston Marathon will be held on Monday, April 15, 2013. Nearly 50,000 runners will participate in BAA events in 2013.

About Tata Consultancy Services Ltd. (TCS)

Tata Consultancy Services is an IT servicesconsulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of  IT,  BPSinfrastructure,  engineering  and  assurance services. This is delivered through its unique Global Network Delivery Model™,recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 290,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $11.6 billion for year ended March 31, 2013 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at

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