TCS Optunique™ and TCS Optumera™ Win Top Honors at the 2021 Artificial Intelligence Excellence Awards

Tata Consultancy Services’ AI-Powered Retail Products Recognized for Effectively Leveraging Machine Learning and Self-Aware Strategic Planning Respectively to Create Value

NEW YORK | MUMBAI, April 05 2021: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has won two awards at the 2021 Artificial Intelligence Excellence Awards. TCS Optunique™, its AI-powered enterprise personalization solution, was named the Best Theory of Mind Machine Learning Product while TCS Optumera™, its AI-powered retail optimization suite was declared the Best Self Aware Strategic Planning Product.

TCS Optunique received the award for its ability to drive unified personalized experiences across the omnichannel journey for every customer, every time, by rapidly understanding customer intent in real time, while factoring in their long-term preferences. It is powered by over 100 algorithms, a goal-based connected interface and a future-ready single service design to accelerate the personalization journey. With TCS Optunique, retailers can realize a 10% upshift in the customer base from unknown shoppers to loyal customers and 75% decrease in customer churn, thereby increasing the Customer lifetime Value.

TCS Optumera was recognized for empowering retailers to make AI-enabled integrated decisions across business areas. It uses advanced AI techniques to continuously monitor thousands of customer-, market-, and vendor-behaviors; model scenarios and customer behavior to identify sales and margin opportunities; and recommend changes to merchandising (price, space, assortment, promotions) and supply chain levers. Global Fortune 500 companies have deployed TCS Optumera to realize a 3% - 5% increase in sales and gross margin and 50% reduction in time customers spend in aisles, while gaining the ability to execute five times more merchandising strategies.

“Businesses worldwide are harnessing the power of AI to build differentiated capabilities, agility and real-time adaptiveness to dynamic scenarios. Our vision is to help retailers drive topline growth with AI-powered integrated merchandising and supply chain decisions, and build customer lifetime value with contextual hyper-personalization,” said Shankar Narayanan, Business Group Head, Retail, CPG, Travel & Hospitality, TCS. “This recognition is yet another strong testimony to our products’ superior capabilities in the AI space.”

“We are so proud to name TCS Optunique and TCS Optumera as winners in our inaugural Artificial Intelligence Excellence Awards program”, said Maria Jimenez, Chief Nominations Officer for Business Intelligence Group. “It was clear to our judges that TCS Optunique utilizes Machine Learning to drive unified business goals and strategies by enabling seamless integration across all channels and TCS Optumera enables better strategic planning for enterprises across merchandising and supply chain by leveraging AI. Congratulations to the entire team!”

TCS Optunique and TCS Optumera are flagship products of the TCS Algo Retail™ suite of products and platforms which helps retailers reimagine their businesses, orchestrating data flows across the retail value chain and harnessing the power of analytics, AI and machine learning to unlock exponential business value.

ABOUT TATA CONSULTANCY SERVICES (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 55 years. Its consulting-led, cognitive powered, portfolio of business, technology and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.

A part of the Tata group, India's largest multinational business group, TCS has over 615,000 of the world’s best-trained consultants in 55 countries. The company generated consolidated revenues of US $27.9 billion in the fiscal year ended March 31, 2023, and is listed on the BSE and the NSE in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit www.tcs.com

TCS media contacts

Corporate Communications & India

corporate.communications@tcs.com

saxena.kritika@tcs.com

+91 22 6778 9999

shreya.bhandary@tcs.com

+91 22 67789098 

Asia Pacific

y.tham@tcs.com

+65 9720 9005

Canada

tiffany.fisher@tcs.com

+1 416 456 7650

Latin America

alma.leal@tcs.com

+521 55 2095 6098

Australia and New Zealand

francesca.newby@tcs.com

+61 414 902 440

Europe

roland.bagen@tcs.com

+46 70 3178024

Japan

douglas.foote@tcs.com

+81 80 2115 0989

Middle East & Africa

pragya.priyadarshini@tcs.com

+971 528656700

UK

priyanka.mehta@tcs.com

+44 7921493382

USA

andrew.corcione@tcs.com

+1 646 617 8221

TCS is here to make a difference through technology.

We deliver excellence and create value for customers and communities.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

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TCS works hand in hand with world-leading investors.

Global knowledge. Local support

TCS is here to make a difference through technology.

We deliver excellence and create value for customers and communities.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

Global knowledge. Local support

TCS Optunique™ and TCS Optumera™ Win Top Honors at the 2021 Artificial Intelligence Excellence Awards

ABOUT TATA CONSULTANCY SERVICES (TCS)

TCS media contacts

Corporate Communications & India

Asia Pacific

Canada

Latin America

Australia and New Zealand

Europe

Japan

Middle East & Africa

UK

USA

TCS is here to make a difference through technology.

We deliver excellence and create value for customers and communities.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

Global knowledge. Local support

ABOUT TATA CONSULTANCY SERVICES (TCS)

TCS media contacts

Corporate Communications & India

Asia Pacific

Canada

Latin America

Australia and New Zealand

Europe

Japan

Middle East & Africa

UK

USA

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