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Tata Consultancy Services’ CPG Innovation Hub will Address Domain-Specific Use Cases Around Industry 4.0 and the Digital Supply Chain Using SAP® Solutions



SEATTLE | MUMBAI, August 25, 2022: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) announced that it is launching an advanced research and innovation hub in Hyderabad, for incubating digital solutions for Consumer Packaged Goods (CPG) companies, using SAP® solutions.

The TCS CPG Innovation Hub will address industry-specific use cases around Industry 4.0 and the digital supply chain, catering to the needs of clients looking to speed up and scale up their innovation initiatives. It will provide a structured framework for clients to ideate better, work on creative solutions faster, and achieve their purpose-driven goals. TCS will leverage a consumer-centric industry template on SAP S/4HANA® integrated with SAP Digital Supply Chain, SAP Customer Experience and SAP Trade Management solutions to help CPG companies make the most of their SAP investments and achieve superior business outcomes.

In addition, customers can experience a series of CPG platform solutions, built on the SAP Business Technology Platform, which personalizes experiences and helps innovate faster with business context. These solutions include TCS RevenuePrime™ for net revenue management, TCS ChannelPrime for collaborating with partners on a common platform, and TCS Envirozone™, a digital solution suite that helps organizations track and mitigate supplier-sourcing risks to aid procurement decisions for a sustainable supply chain. This suite includes the TCS Integrated Distributor Management and Collaboration Platform (iDMCP), integrated Vendor Management System (iVMS), and Enterprise Visibility for distributor management, supplier collaboration and 360-degree visibility across the enterprise.

“We are proud to launch this next-gen innovation hub in collaboration with SAP. The hub leverages our deep domain and contextual knowledge of our customer’s business, innovation mind-set, and SAP S/4HANA as the core, to support our customers’ multi-horizon transformation journeys. Our digital capabilities combined with our accelerators, proprietary tools, and templates will empower our customers to innovate at speed and scale and stay ahead of the digital curve,” said Sudhakar Gudala, Global Head, CPG, TCS.

“We are excited that TCS is working closely with SAP to showcase innovative best practices to help our consumer products customers transform digitally to achieve end-to-end visibility across their organizations. This will help them drive revenue growth, supply chain agility, and margin improvement. The TCS CPG Innovation Hub is yet another testament to our partnership in the areas of Industry 4.0 and the digital supply chain. Customers will be able to experience the ‘art of the ’possible in this innovation hub as they start their digital transformation journey,” said Harris Fogel, Global Vice President, Consumer Products, SAP SE.

TCS helps CPG enterprises accelerate digital transformation and harness new business models. By leveraging the power modern technologies like AI, ML and cloud combined with a data-driven approach, TCS helps them reimagine internal processes and enhance scalability. TCS’ services and innovation tools provide business insights and drive transformations across the enterprise value chain using SAP solutions.

About Tata Consultancy Services (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.

A part of the Tata group, India's largest multinational business group, TCS has over 606,000 of the world’s best-trained consultants in 55 countries. The company generated consolidated revenues of US $25.7 billion in the fiscal year ended March 31, 2022, and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit


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