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At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

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    What we do

    Perpetually Adaptive Enterprise

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Perpetually Adaptive Enterprise
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    About Us
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    TCS Insights

    Point of views, research, studies - on the latest themes - to help you expand your knowledge and be future ready.

    Start reading now
    • Customer Stories
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    15 Dec 2025 TCS Analyst Day 2025: Forging a Truly Adaptive Enterprise
    02 Dec 2025 TCS BaNCS at BankenTech 2025 Frankfurt
    01 Dec 2025 TCS at AWS re:Invent 2025
    View all

    Recent recognitions

    20 Nov 2025 TCS Recognized as a Leader in Healthcare Data, Analytics, and AI Services by Everest Group
    18 Nov 2025 TCS Recognized as a Leader in Retail and Consumer Packaged Goods Services by Everest Group
    11 Nov 2025 TCS Named a Leader in Digital Workplace Services by Everest Group
    View all
    TCS Insights
  • Customer Stories
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
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    Want to be a global change-maker? Join our team.
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    21 Nov 2025 Box and TCS Forge Partnership to Set New Benchmark for Intelligent Content Management for Enterprises
    14 Nov 2025 TCS Launches ‘Team SDG Universe’, a Free and Interactive Platform to Turn Every Child into a Sustainability Champion
    07 Nov 2025 TCS and Insper launch AI-Powered Research and Innovation Centre
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    • TCS London Marathon
    • Article

    Using digital twin technology to transform marathon training

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    Sports Sponsorships This will open an overlay

    TCS Sports Sponsorships: Blending Sports Technology and Sustainability

    We partner with 14 of the world’s most prestigious marathons including the Abbott World Marathon Majors and drive innovation at the Formula E races. Learn more.
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    2025 São Paulo E-Prix ABB FIA Formula E World Championship
    The event will showcase the partnership between TCS and Jaguar TCS Racing and our commitment to shaping the future of mobility through innovation and technology.
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    17 Nov 2025
    Learnings from the racetrack: Racing to a sustainable future
    TCS’ panel of sports and business thought leaders discuss how Formula E and other sporting events can drive positive change for a sustainable future. Explore now.
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    20 Nov 2023
    TCS Champions Sustainability Goals with Green Sports Alliance
    TCS has joined the Green Sports Alliance marking yet another milestone in our commitment to advancing sustainability goals through sporting events. Learn more.
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    12 Jun 2024

    Highlights

    • We’ve used AI-powered digital twin technology to create a new way for athletes to measure their health and performance.
    • Celebrated marathoner Des Linden is the recipient of the first state-of-the-art Digital Twin Heart.
    • We will be able to use the digital heart to test the impact of a range of variables on Des’ performance.

    On this page

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    Listen to your heart The trailblazer Insights from data Boosting healthcare

    Listen to your digital heart

    Elevating the marathon training experience for athletes with AI-powered digital twin technology.

    As the Official Title Partner of the TCS London Marathon and with our passion for endurance running, we are committed to taking the marathon experience to the next level with cutting-edge digital technology.

    That’s why we are using AI-powered digital twin technology to create a brand-new way for athletes to measure their health and performance. This innovative approach will undoubtedly transform the way athletes train, providing them with real-time feedback on their progress and enabling them to make informed decisions about their training regimen.

    Des Linden, the trailblazer!

    We’ve created the first state-of-the-art Digital Twin Heart for the celebrated Boston Marathon champion and two-time Olympic marathoner Des Linden.

    It started with Des undergoing an MRI scan. We then combined this data with her training data and other historical and speculative data sets to model the functioning heart in a virtual environment.

    After two decades of competing at the highest levels of the sport, Des is used to putting her body through immense stress for a long period. Imagine the difference we could make to her training by being able to see, measure, and monitor the heart while it is under stress and accurately predicting how it will perform.

     

     

    Turning data into insights to fuel performance

    Now, we can put a digital twin at the heart of Des’ training plan.

    During every phase, we can unlock unprecedented insights into her heart health, including:  

    • Real-time monitoring of metrics such as heart rate, blood flow, and oxygen levels with instant feedback

    • Simulations to test different training scenarios and prepare for peak performance

    • Personalised healthcare insights  

    Even on a rest day, Des will have a wealth of data at her disposal. We will be able to use the digital heart to test the impact of a range of variables without Des needing to lace up her trainers, including sleep levels, wetter road conditions and temperature — remember the hottest-ever TCS London Marathon in 2018? These data-driven insights, combined with data from Des’ training runs will inform both her performance and recovery.

     

     

    Transforming marathon training and healthcare

    Our unique, groundbreaking partnership with Des Linden demonstrates how digital twin technology is set to transform the way athletes train, compete, and manage their health while illustrating the power and potential of personalised health and wellness.

    Digital twin technology is already well on the way to revolutionising healthcare. After the digital twin of a heart is created, researchers can go a step further and use 3D printing to create a physical version of a heart. This allows doctors to practice surgical techniques and test solutions, such as new heart valves or drugs, without ever touching an actual body. 

    And it doesn’t stop with the heart. In future, there will be the potential to create digital twins of the entire human body, giving doctors, researchers, and surgeons new and highly advanced ways to test the effectiveness of different treatments. Our TCS Digital Twindex report identified digital twins’ ability to power connected, real-time healthcare as one of the uses that will most impact human life. 

    At TCS, we have a heart for innovation and believe that digital twins will change how we live and work by 2035, with the potential to make humanity healthier and more effective at everything we do. 

    In endurance running, we’re excited to be starting the journey towards helping athletes take more calculated strides toward the finish—from the TCS London Marathon and beyond.    

    Related reading

    1/4
    United Kingdom Sports Sponsorships

    TCS London Marathon: Inspiring Futures, Supporting Communities

    Article | 22 Apr 2025   Opens in new tab
    2/4
    United Kingdom Sports Sponsorships

    TCS Mini London Marathon: Creating a Big Impact on Younger Generations

    Article | 21 Apr 2025   Opens in new tab
    3/4
    Sports Sponsorships United Kingdom

    TCS London Marathon 2024: Doing our Bit to Build a Better Future

    Article | 26 Mar 2024   Opens in new tab
    4/4
    United Kingdom Sports Sponsorships

    TCS Mini London Marathon: Inspiring New Generations of Runners

    Article | 21 Mar 2024   Opens in new tab

    Visit the TCS London Marathon page

    Learn more about how TCS is focusing on tech and innovation to enhance the marathon experience for participants and spectators.

    Learn more
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