TCS TALKS TECH SEASON 3
At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
Point of views, research, studies - on the latest themes - to help you expand your knowledge and be future ready.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
TCS TALKS TECH SEASON 3
You have these already downloaded
We have sent you a copy of the report to your email again.
In the final episode of TCS Talks Tech Season 3, Anupam Singhal, President of Manufacturing at TCS, joins the podcast once again to discuss how the automotive industry is shifting from a product‑centric business to a software‑driven, experience‑led ecosystem.
Drawing on more than three decades at TCS across industries including manufacturing and financial services, Singhal emphasizes a simple principle: technology only matters if it improves the experience of the end customer. As digital expectations rise, vehicles are no longer defined solely by hardware. They are becoming connected platforms that integrate software, services, and data to deliver personalized, continuous experiences.
As vehicles become more connected and autonomous, manufacturers face both new responsibilities and new opportunities. Cybersecurity, safety, and trust become foundational. At the same time, autonomy opens the door to rethinking how time inside the vehicle is used. When driving is no longer the sole focus, vehicles can support productivity, commerce, and everyday tasks in more meaningful ways.
Personalization sits at the center of this transformation. Singhal notes that customers increasingly prefer pay‑as‑you‑use and subscription‑based models that let them access features when they need them, rather than paying upfront for capabilities they may rarely use. This shift enables manufacturers to build longer‑term relationships while delivering more relevant value to drivers. Artificial intelligence is a critical enabler. From generative to physical and agentic AI, these technologies are reshaping both digital experiences and manufacturing operations. AI‑driven automation and flexible production models are helping manufacturers increase productivity and reduce time‑to‑market.
Ultimately, Singhal reinforces a defining idea for today’s manufacturing leaders: technology is no longer the limiting factor. The real constraint is imagination—and how quickly organizations can turn bold ideas into reality.
Ready to begin your journey towards a greater future? Get in touch to discover how we can help.
Talk to an expert