Digital Software & Solutions Group

Customer Intelligence & Insights

Enterprise customer and operational analytics software for three key industries: Banking and Financial Services, Retail, and Communications.


Customer Intelligence & InsightsProvide relevant products and services, anticipate customer needs and deliver continuous value throughout the end-to-end customer journey.






The status quo in the retail, banking and communications industries is under attack by digital. New business models and competitors are emerging on an almost daily basis. And, digitally empowered consumers have higher expectations and more power than ever before.

To thrive in this competitive environment, enterprises must adopt a digital transformation (DX) strategy that will enable them to leverage digital technologies to understand and engage with their customers more deeply so they can build lasting customer relationships, increase revenues and optimize operations. 

TCS' Customer Intelligence & Insights (CI&I) is fully integrated, licensed software, designed specifically for three key industries: retail, banking and communications. It  collects and analyzes large volumes of structured and unstructured customer and operational data in real-time, providing the insights needed to deliver exceptional customer experiences across the connected customer journey—quickly and cost effectively.



TCS Customer Intelligence & Insights Enterprise Software
See how TCS’ Customer Intelligence & Insights software can help you get closer to your customers, improve their experiences and increase customer loyalty.


Customer Intelligence & Insights for Banking & Financial Services provides actionable insights banks need to break down silos and become customer-centric enterprises, grow revenue and profits in a low-interest environment, and respond quickly to competitive threats from FinTech and traditional competitors.

Customer Intelligence & Insights for Retail gives retailers the insights needed to deliver personalized, contextual experiences across the physical/digital customer journey—seamlessly and in real-time. This software provides the perceptions needed to redefine the shopping experience, lower costs and increase the effectiveness of marketing initiatives with improved targeting.

Customer Intelligence & Insights for Communications helps Communication Services Providers (CSPs) improve the customer experience with relevant, personalized services and drive revenue growth with targeted cross-sell/upsell and subscriber base management.

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