Sun Life’s purpose is to help its clients achieve financial life security and live healthier lives. The leading financial planning and life and health insurance company partnered with TCS to transform its content management system and provide a personalized customer experience to its clientele around the world.
TCS approached this digital transformation program by implementing a modern, cloud-based platform to enhance business agility and drive targeted content delivery across all digital channels. Within two months, TCS and Sun Life completed the significant customer experience transformation, which spans nine countries, 11 languages, 45 public sites, 100 microsites, and 250,000K+ digital assets. The enhanced content management system resulted in:
20% improvement in website performance
30% improvement in publishing content efficiency
Extraordinary experiences for Sun Life’s clients