NEXT STEPS

From aligning your IT with your business needs to an end-to-end strategy for transforming your enterprise, TCS has the world-class experience and expertise that you need. Contact a consultant today.

Email TCS:

Find a TCS Location:

TCS Social Listening and Planning Solution

 

TCS Social Listening and Product Planning Solution helps automotive companies leverage social media, analytics, and cloud computing to improve product positioning, feature planning, and cross-badging for both current and new markets.

TCS’ Social Listening and Product Planning Solution helps automotive companies leverage social media, analytics, and cloud computing to improve product positioning, feature planning, and cross-badging for both current and new markets.

The TCS Advantage

  • Integrated solution: Our Social Listening and Product Planning Solution provides a single, scalable platform to securely integrate data from social media networks, crowdsourcing, and enterprise applications. This allows companies to effectively capture and incorporate social media trends for effective product planning and development.
  • Deep domain expertise: Through extensive engagements with original equipment manufacturers (OEMs), TCS has gained an in-depth understanding of the various touch points involved in the product planning process. The solution leverages our deep domain expertise to cater to the diverse needs of automotive companies.
  • Swift deployment: The solution is based on a cloud hosted platform, and can be rapidly deployed as a solution or service.

Solutions we offer

TCS’ Social Listening and Product Planning Solution enables a systematic way of capturing, analyzing, and interpreting the voices, opinions, and sentiments of stakeholders across the extended enterprise. It leverages digital technologies like social media, Big Data and analytics, and cloud computing to collect structured and unstructured data from both within and outside the enterprise. By correlating these insights with buyers’ actual purchase decisions, companies can develop precisely targeted products with features tailored to local markets.

Benefits

  • Develop local products through global expansion
  • Successful product launch and improvements
  • Delight customers with innovative product features
  • Improved product positioning

Download Brochure (PDF, 79 KB)