Perpetually Adaptive Enterprise
At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
- Banking
- Capital Markets
- Consumer Packaged Goods and Distribution
- Communications, Media, and Information Services
- Education
- Energy, Resources, and Utilities
- Healthcare
- High Tech
- Insurance
- Life Sciences
- Manufacturing
- Public Services
- Retail
- Travel and Logistics
- Artificial Intelligence and Data & Analytics
- Cloud
- Cognitive Business Operations
- Consulting
- Cybersecurity
- Enterprise Solutions
- IoT and Digital Engineering
- Network Solutions and Services
- TCS Interactive
- Sustainability Services
Perpetually Adaptive Enterprise
Industries
expand here
Services
expand here
Products and Platforms
expand here
Research & Innovation
expand here
About Us
We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
TCS Insights
Point of views, research, studies - on the latest themes - to help you expand your knowledge and be future ready.
Recent recognitions
View allWant to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
Want to be a global change-maker? Join our team.
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
Recent News
View all
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
Top Results
Showing
10
01 - 07
You have these already downloaded
We have sent you a copy of the report to your email again.
Service
Enterprise Solutions
This will open an overlay
Accelerate Enterprise Digital Transformation for Sustainable Change
We help align technology and investment goals and provide an enterprise digital transformation roadmap with intelligent solutions for sustainable change.
Related Insights
This blog explores how businesses can effectively integrate AI and GenAI into their transformation efforts. Businesses can stay competitive and achieve long term success by implementing the right enterprise technologies to ensure outstanding customer experience.
Blog
10 Apr 2025
Discover how your sustainability initiatives can unlock new markets, enhance current ones, and boost customer and employee satisfaction and advocacy.
Blog
03 Oct 2024
Read how TCS helped Mace drive innovation and digital transformation with Oracle Fusion Applications to streamline construction operations while reducing costs.
Case Studies
21 Jan 2021
Highlights
- Digital transformation resulted in improved overall automation handling of CPQ Deals with pre-populated discounts, automated approvals.
- The new collaboration methods and mobile-first features allow sales agents and field teams to operate a lot faster and with ease.
Insights in this article
Back to top
Go to top
Insights in this articleinpage
Go to top
Challenge
BT wanted to improve service delivery and customer experience
Competing in the dynamic telecommunications market requires getting products and services to customers rapidly. BT, one of the world's leading telecommunications companies, was facing challenges associated with its legacy platform, which comprised multiple, independent applications. This hindered the coordination and sharing of customer data between marketing, sales, field engineers and customer services teams, negatively impacting both sales and customer experience. The telco wanted to improve the efficiency and responsiveness of its processes and customer interactions.
Solution
TCS implemented a Salesforce platform to streamline sales and customer communication
TCS helped transform BT's customer operations by integrating several business functions into one digital platform. Based on Salesforce CRM, this platform provided a single analytical view of customer data for the entire organization. The digital process transformation entailed successful adoption of Salesforce instances in each of the four major business units: enterprise, global services, consumer, and openreach.
This digital core was expanded with CloudSense, Salesforce Industries, and complemented by applications from the Salesforce AppExchange, which TCS helped evaluate during the prototyping and selection phases. In addition, TCS supported the implementation of CloudSense and Salesforce Industries OM integrated with Salesforce Community Solution, eliminating the need for agents to toggle between applications during sales calls to access customer and product information.
Another key element of the project was the Field Service Lightning application, which allowed field workers to access information easily and immediately, helping resolve customer issues faster and ensuring a superior customer experience. This solution also ensured that the customer data remains anonymous and secure.
Swipe LeftSwipe RightTCS’ collective insights led to a personalized experience for customers.
Richard Chambers
Business Improvement Consultant, BT Global Field Service
Benefits
The Salesforce-based digital platform helps BT improve sales outcomes
The digitalization of processes improved the overall handling of CPQ deals at BT, with pre-populated discounts and automated approvals. The new collaboration methods and mobile-first features allow sales agents and field teams to operate a lot faster and with ease.
Related reading
1/4
Communications, Media and Information Services
Generative AI for Data Validation: Elevating Data Quality in Finance
White Paper
|
30 Oct 2025
Opens in new tab
2/4
Communications, Media and Information Services
The evolved CFO: Strategic leadership in media
White Paper
|
30 Sep 2025
Opens in new tab
3/4
Communications, Media and Information Services
How TCS Helped Proximus Enhance Operational Efficiency with BPMN
Case Studies
|
24 Jul 2025
Opens in new tab
4/4
Communications, Media and Information Services
TCS at TM Forum DTW Ignite 2025: Key Highlights of the Event
Article
|
11 Jul 2025
Opens in new tab
Find out more
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?