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Sports Sponsorships / Running
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Sports Sponsorships
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TCS Sports Sponsorship: Where Technology Meets Sports
Partnering with and investing in 14 of the world’s most prestigious marathons and racing events, TCS elevates them as a force for global good. Learn more.
Related Insights
The TCS Toronto Marathon is the first and only race in Canada to achieve the evergreen status for its focus on sustainability and environmental responsibility.
Case Studies
04 Jul 2023
Deploying advanced digital technology, the TCS London Marathon app enables runner tracking virtually and, on the course, making the race accessible and inclusive.
Report
28 Sep 2022
As part of Behind the Scenes with Jaguar TCS Racing, TCS invited teachers and students to inspire them to solve problem, collaborate, and develop skills.
Article
08 Jan 2025
Highlights
- The world’s oldest marathon comes alive with TCS’ feature-rich official race app
- Celebrating the 50th year of the marathon’s women’s division
2022 Boston Marathon
Witness the journey of the 2022 Boston Marathon runners from “I can’t” to “I did it!”
The 2022 Boston Marathon, held on April 18, marked 50 years since women were first allowed to run the race. Over 30,000 runners took to the streets of Boston, showcasing the power of self-belief. The official race app, created by TCS, not only delivered an ultimate sports event, but also witnessed over 288,000 downloads and occupied the no. 1 spot in the sports category of the App Store. The app took the world’s oldest marathon a notch higher with innovative features including cheer cards, runner tracking, victory click, leaderboard, and course maps.
Related reading
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United Kingdom
Sports Sponsorships
TCS London Marathon: Inspiring Futures, Supporting Communities
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22 Apr 2025
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2/4
United Kingdom
Sports Sponsorships
TCS Mini London Marathon: Creating a Big Impact on Younger Generations
Article
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21 Apr 2025
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3/4
Schneider Electric Marathon de Paris: Transforming the Race Experience
Article
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01 Apr 2025
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4/4
Sports Sponsorships
North America
Tata Mumbai Marathon 2025: 7 Fun Facts to Know
Article
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13 Jan 2025
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