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    TCS is here to make a difference through technology.

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      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
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      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
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      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
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    • TCS Amsterdam Marathon
    • Article

    Digital twins to drive future of athletic performance

    Share TCS Amsterdam Marathon: Optimizing Athlete Performance with Technology
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    Who we are

    Sports Sponsorships This will open an overlay

    TCS Sports Sponsorship: Where Technology Meets Sports

    Partnering with and investing in 14 of the world’s most prestigious marathons and racing events, TCS elevates them as a force for global good. Learn more.
    Learn More
     about TCS Sports Sponsorship: Where Technology Meets Sports
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    Related Insights
    TCS Toronto Waterfront Marathon: Sustainability at the Forefront
    The TCS Toronto Marathon is the first and only race in Canada to achieve the evergreen status for its focus on sustainability and environmental responsibility.
    Case Studies
    04 Jul 2023
    Reliving the legacy of the TCS London Marathon
    Deploying advanced digital technology, the TCS London Marathon app enables runner tracking virtually and, on the course, making the race accessible and inclusive.  
    Report
    28 Sep 2022
    TCS IMF Program: Energizing Students with Computational Thinking
    As part of Behind the Scenes with Jaguar TCS Racing, TCS invited teachers and students to inspire them to solve problem, collaborate, and develop skills.
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    08 Jan 2025

    Highlights

    • As the title sponsor of the 2024 TCS Amsterdam Marathon, we believe that technology will have a major impact on future performances.
    • Technological advancements in footwear, temperature-regulating clothing, and wearable tech will lead to further improvements in sports.
    • Digital twin technology will transform how elite athletes train, compete, and manage their health while demonstrating the power and potential of personalized health and wellness for the public.

    Running Towards the Future

    The race is on for a sub-two-hour official marathon, and technology is playing a significant role in enhancing athlete performance.

    As the title sponsor of the 2024 Amsterdam Marathon, Tata Consultancy Services (TCS) believes technology will have a major impact on future performances.

    From the first ever race that Pheidippides ran from Marathon to Athens around 400 AD, to announce victory to the first modern Olympic marathon of 1896, and the 2024 TCS Amsterdam Marathon, the race has witnessed constant innovations leading to better results.

    Tech Impact

    The impact of technology on sport is already being felt.

    Only months before Kelvin Kiptum sadly passed away, he set the men’s marathon  world record by completing the 2023 Chicago  Marathon in 2:00:35, beating the record set by fellow Kenyan long-distance runner Eliud Kipchoge in 2022 by 34 seconds.

    TCS sees a growing trend of faster times for elite athletes and everyday runners  with the help of Digital twins of vital organs such as the heart, skin, and nose. These digital copies can provide simulations for stress tests, optimal airflow, and hydration. Digital twin technology will transform how elite athletes train, compete, and manage their health while demonstrating the power and potential of personalized health and wellness for the public.

    Swipe Left
    Swipe Right

    Technology and innovation are going to change sports forever. The digital twin heart, for example, represents a significant leap forward in the integration of technology, sports science, and healthcare. I’m proud that TCS is at the forefront of these developments. Together, we will run the future.

    JOSU DEVASIA

    Country Head, TCS Netherlands

    Digital twin heart

    The future is now. In 2023, Boston Marathon champion and two-time Olympian Des Linden received a digital version of her heart designed by TCS.

    This digital copy of her heart intended to optimize her athletic performance and deliver personalized healthcare.

    Here are some of the most pioneering features of the digital twin technology:

    1. Real-Time Monitoring: A digital twin heart can continuously monitor cardiovascular parameters, including heart rate, blood flow, and oxygen levels, providing instant feedback during training and competition. This real-time data empowers athletes to make informed decisions about their training, recovery, and race strategy.
    2. Simulations: A digital twin heart enables endless simulations with various training scenarios. By training in the digital world, an athlete can prepare for peak performance in the real world regardless of race day conditions.
    3. Personalized Healthcare: The digital twin heart represents the convergence of sports science and personalized medicine. The insights gathered from a person’s digital twin heart can allow the development of individual healthcare interventions and treatment plans.

    “At TCS, we are very passionate about sports and about technology that enhances human performance and promotes a healthy lifestyle,” says Josu Devasia, Country Head, TCS Netherlands.

    Related reading

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    United Kingdom Sports Sponsorships

    TCS London Marathon: Inspiring Futures, Supporting Communities

    Article | 22 Apr 2025   Opens in new tab
    2/4
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    TCS Mini London Marathon: Creating a Big Impact on Younger Generations

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    3/4

    Schneider Electric Marathon de Paris: Transforming the Race Experience

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    4/4
    Sports Sponsorships North America

    Tata Mumbai Marathon 2025: 7 Fun Facts to Know

    Article | 13 Jan 2025   Opens in new tab

    Visit the TCS Amsterdam Marathon page

    Learn more about how TCS is focusing on tech and innovation to enhance the marathon experience for participants and spectators.

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