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An enterprise orchestration platform helps deliver contextual experiences

With digital disruptions, customers have become selective in the way they engage with brands and require hyper-personalized experiences along the entire journey and across channels. A system of intelligence layer can bridge the omnichannel gap through a three-step process:

  • Simplifying and automating customer engagement with contextual intelligence: A digital SoI layer that connects upstream and downstream systems and processes across the organization can bring in business abstraction without compromising agility and time-to-market.
  • Extending abstraction across all channels: Extending the SoI layer across all customer touchpoints can enable business logic extraction, optimizing the deliberate diversion to another channel based on business requirements.
  • Enabling proactive and predictive capabilities: Predictive analytics can unlock the transformational power of the SoI layer and help improve customer experience, all the while exploring upsell and cross-sell opportunities.
Sanjay Fernandes

ANZ Communications Head and Global Head for TCS Contexify™ CMI, TCS

Jegan Fernando

ANZ LATAM Industry Advisory Head and Chief Architect for TCS Contexify™ CMI, TCS

Mahesh P

ANZ LATAM Industry Advisor and Engineering Lead for TCS Contexify™ CMI, TCS


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