Sandeep Banyal is the Principal Partner in MarTech with expertise in building productized offerings, platforms and heading digital advisory practice responsible for business and technology transformations. He has have been responsible for growing the business with productized offerings and creating large-scale delivery opportunities with consultative engagements. As part of his role at TCS Interactive, Sandeep assist customers in embracing their digital transformation journeys by utilizing the four archetypes of Excite, Advice, Engage, and Manage.